i guess we'll know that shipping is getting toooooooooooooooooooooooooo 
expensive when the sellers take an insert, put a few staples around it, and 
place a couple of stamps in the corner.? of course, a good seller will write:? 
FRAGILE.? DO NOT BEND.





:)

michael


-----Original Message-----
From: Richard Halegua Comic Art <[email protected]>
To: [email protected]
Sent: Sun, Aug 23, 2009 4:04 pm
Subject: Re: [MOPO] Are poster prices depressed?



I'll be replying to another post in this string, but Bruce is right. the costs 
of shipping have approximately doubled from A-Z

cardboard is almost double what it was 2 years ago
plastic bags are almost double
plastic tape (the 2 inch tape) is more than double (in 2007 a 6 pack was $5.99 
, yesterday it was $14.99)
Avery labels are more than double
(for those wanting the math: 2 12x14 sheets of cardbaord = 56c, labels are $40 
per 200, 11x14 bags are $175 per 1000 shipped)
(so 1 package has approx 94 cents in supplies alone not including tape, flyers. 
If I have to use my own box instead of a Priority box, add $1.50)

and those are costs before we even ship it out
the biggest increases are (for me) shipping East of the Mississippi. as a 
matter of fact, I need to create a new shipping schedule as it costs me way 
less to ship to California and Arizona than it does to West Virginia
Non-US shipping went up last year and this year and and it is at least double 
what it was in 2007

the bottom line? for Non-US customers, bidding has dropped precipitously which 
reduces competition!
One new buyer in January in a "lobby card sets" auction bought 14 lbs of lobby 
cards.
shipping to Australia was $90. the material cost $360 and many were bargains as 
always, but the buyer - who fully understood that the shipping costs were real 
- has never come back.

Even worse, any package 4lbs or over going overseas must ship by Priority Mail, 
which makes it incredibly costly
I sold a copy of the Reynold Brown book to a customer in the UK. the book was 
$40. shipping of this heavy 4lb'er ws $35

shipping used to actually work in this formula: $7.00 fee to buyers (domestic 
shipping). Cost used to leave maybe $1-2 that went toward paying help to make 
packages. Now with my basic $9.00 cost, we only have a $1-2 surplus for 
customers in a few western states near me in Nevada and when shipping to NYC 
for instance, we lose money (actually, any state west of Kansas is a loser for 
us)

so now, the costs of the employee, tape, cardboard etc are fully borne by my 
bottom line and when you sell stuff under $5-10, it is an economic loser if the 
orders don't get above $40-50 or so

I've been doing mail order business for 30+ years and honestly, the climbing 
costs are absolutely taking money out of my personal income, which should never 
be happening.

but it's going to get worse! a new increase in already in the pipeline and to 
make things even worse than that, in my case, the business post office near the 
Strip (which is 1 block away) is slated to be closed in the massive postal 
closures planned to save money and now we'll have to drive 15-20 minutes just 
to drop off packages and to stand in line for Non-US shipping there, and my 
advertised mailing address of the last 17 years is going to disappear (my POBox 
is at that post office)

so I'll have no choice but to raise my shipping rates to "get back to even" and 
to pay for more gasoline and the 30 minutes or more for Anna to drive there & 
back.

if only the Starship Enterprise had left their transporter units in my 
warehouse.....

Rich


At 09:07 AM 8/23/2009, Bruce Hershenson wrote:

Great analysis, Evan. I completely agree that the "cost of selling" is an 
important consideration in looking at results. If you consign an item and it 
"sells" for $15, but you received 85 cents for it, then did you sell it for 
$15, or for 85 cents?
?
One factor not mentioned to this point is the HUGE postal price increases the 
past few years, especially on international shipments.
?
There are many items that auction for $2 because the shipping cost to the 
person who loves it is $20 or $30 or $40, so they can't justify bidding $3, 
even though they would gladly pay $10 for the item, but they can't because of 
the cost of shipping to them.
?
Bruce

On Sun, Aug 23, 2009 at 10:50 AM, <[email protected] > wrote:



I think that if anyone had a database of posters and what they sold for over 
the last 15 years, someone could write some sort of analysis program that 
answered this question!? Ok, so that was a smart ass answer. Sorry.



I use your sales results database all of the time -- it kicks ass.? And its 
very obvious that the posters that I personally have been looking at are down 
(way down).? However that doesn't really mean that:



?? 1) all posters in a particular price range are down (it may be just low end 
crappy 1940s and 1950s posters I tend to buy)


?? 2) the prices are depressed because of the economy (as there seems to be a 
huge supply of posters being auctioned every week, perhaps way more than the 
market can sustain)


?? 3) the pieces which are currently down are ever coming back up (I love the 
movie "Father Goose", but I don't expect it to sell for $100 again in my 
lifetime).



The problem with using anecdotal evidence is that people only point to specific 
posters which support their claim.? And, if you make a claim, people will point 
to some outlier which contridicts (the Librianna effect).



The first challenge is to find a meaningful partitioning of the data which 
shows some meaningful demonstratable trend.? For example, I would believe the 
statement "Non spectacular 1950s 1-sheets for A movies with top stars who were 
in their primes in the 1940s are down 50%". I would believe the statement that 
"Ugly posters from bad movies in the 1970s are worthless and should be 
discarded".? However, I would not believe the statuement that "All 1970s 
posters are down 25%". Finding such a partition would have to be difficult (not 
to mention difficult to code).



The second challenge is to find a way to analyze so little data.? If all 
posters were in the same condition, and offered regularly the analysis would be 
easy.? However, how do you compare sales of a G- poster (with free book) to a 
NM copy?? I don't believe that there is a standard formula to predict the sale 
price based on condition (although Jon Warren thought there was one in 1986!). 
Even if there was some magic formula (e.g., VG = 75% NM), I doubt that it works 
across all decades.



The third challenge is to agree on some reasonable definition of 'Value' so 
that we can compare results across different venues.? Value has to be defined 
as what the seller will receive for the peice (not what the buyer will pay), as 
all of the venues charge differently for their services.? For example if 
eMovieposter sells a poster for $15 (the seller get 40% or $6) and if HA.com 
sells it for $15 (a $1 bid plus $14 BP, the seller get $0.85) on eBay the 
number is somewhere in the middle. As a result, it makes little sense to use 
data from one of these sites which is outside that sites sweet spot! For 
eMovieposter its atlesast $50, for HA its at least $75. The issue here is that 
the overhead dominates the cost of the transaction and the value will not be 
correct.



Let me know what you find!



Evan



----- Original Message -----


From: "Bruce Hershenson" < [email protected]>


To: [email protected]


Sent: Saturday, August 22, 2009 7:44:24 AM GMT -07:00 US/Canada Mountain


Subject: [MOPO] Are poster prices depressed?




I was talking to one of my consignors on the phone a couple of days ago, and he 
mentioned that he thought many prices were down in recent months.


?


Of course, much of this can be attributed to the overall economy. Clearly some 
people are short on money, and others are just being cautious with their money. 
Also eBay has made such a mess of their listings that they are likely bringing 
far fewer new collectors into the hobby than they did in years past.


?


I have been buying and selling collectibles for 44 years now, and EVERY time 
overall prices have been depressed (due to external reasons, like a poor 
economy, or a massive collection coming on the market), it has proven to be an 
excellent buying opportunity.


?


I have been looking at WHO is buying the better quality items in my auctions, 
and who are the underbidders, and it seems like a lot of the most savvy and 
longest time collectors are doing a lot of buying (or trying to do a lot, but 
are getting outbid), and that would seem to say that they agree with me and are 
trying to find bargains while prices are somewhat depressed.


?


I also notice that the prices of much lesser items (those that auction for $1 
to $20) are mostly extremely depressed. I attribute this to people being far 
more selective in what they buy, choosing to pass up items that are in lesser 
condition or of low desireability, even if they are dirt cheap (and they may be 
getting to spend the money they would have spent on better items instead).


?


Anyway, I am betting that one more time this will prove to be a time when 
people look back and think "Why didn't I buy more when many decent items sold 
for reasonable prices".


?


What do YOU think?


?


Bruce Visit the MoPo Mailing List Web Site at www.filmfan.com 
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