Kerry If you think about it.. its basic marketing..... why do they sell
hot dogs at a football game...?
why do they sell popcorn in a Movie theater? why sell basketballs in a
Food isle near cereal???
The fact is that many accouterments can be offered in a category that
is not specific however Overlaps or may offer a item to a like minded
group.
For instance a Poster frame for a One sheet in all years might titillate
and offer a impulse buy for a poster collector..
also a Table with a Movie theme may also appeal to the poster buyer as
they may have a Home theater or movie ROOM.
The catagorys are template to organize and cull specific Items However
to list a item in a secondary category
allows exposure to new groups and is like test marketing. There rare
many categories that related items may find a new market in.
Major retailers always experiment in deferent demographics of age, race
and culture when selling items so its very common in all sale...
especially Grocery stores and big block stores like walmarts,
study the flow of goods and you will see all kinds of items clustered
together that seem odd mixes..
when you go in Ice cream isle they will also have nuts , ic cream scoops
and other toppings near the section as they hope to stimulate additional
sales..
Its smart marketing and even the movies do Product placement where many
items you see in Movies like the cars, the food, products where put in
et script and paid for by the vendors for a fee..
then the local McDonnell's sell premiums of the Movie as a additional
source of revenue.. licensed and creates more cash flow.
Hope that helps... the poster catalogs seem to me pertinent to Movie
posters and I would think many poster collects would love to find
them... and what better place to offer then in the Poster category?
best, Tom
Kerry Laws wrote:
I wanted to ask, with all the issues with ebay and people advertising
in wrong categories, wong decade, new, old, repro rather than
original, etc. ..why does one seller always advertise old poster
catalogs (which are books and NOT posters) in the Original Poster
category? These ads are poster related but are NOT posters. there is a
section for this kind of material, i am sure:
http://cgi.ebay.com/FULL-SERIES-HERSHENSON-BOOK-COLLECTION-9-BOOKS_W0QQitemZ200432853189QQcmdZViewItemQQptZLH_DefaultDomain_0?hash=item2eaabaa0c5
just my observation about having to wade thru items that are not
posters. (same goes for those that put 8x10 stills in the poster
section, when there is a specific "movie stills" section).
Kerry
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