Hi Kerry 
I agree with you that it is frustrating that non related items clog up 
searches. Many sellers have no hesitation in using all the tricks they can to 
manipulate the searches so that they have more chance of selling. There are 
plenty of complicated formulas now that help you raise your search standing but 
they dont help buyers find the item they are looking for.

This is just following the trend that google searches have taken. I think that 
google has become more and more inefficient as a search tool. Instead of 
identifying the item you are looking for they now produce results based on how 
well webmasters can manipulate their listings to appear high in the results. 
You now have to spend a ridiculous amount of time and effort to show up 
prominently in the searches.

Its all a bit of farce.

Regards
John



Website: www.moviemem.com
 
JOHN REID VINTAGE MOVIE MEMORABILIA
PO Box 92
Palm Beach
Qld 4221
Australia
  ----- Original Message ----- 
  From: Kerry Laws 
  To: [email protected] 
  Sent: Sunday, January 31, 2010 3:40 PM
  Subject: Re: [MOPO] looking thru ebay today


  Tom,

  while i appreciate your comparisons.. they miss the mark.

  i see on this list all the time people complaining and whining about ebay, 
with fee hikes, new rules or parameters, miscategorized items etc.

  Very simply, if one looks in the Entertainment Memorabilia section, there are 
sub categories for books, stills, pressbooks, advertising materials, etc.

  Unlike your baseball game analogy, on ebay there are SPECIFIC categories. I 
have also seen others on this list complain about having to wade thru repros in 
the original category or a bunch of posters from the 1980s lumped in the 
section from the 1940s.

  i was simply making another observation that, like those issues, having old 
auction catalogs or books from bruce (or whoever), in the Original Poster 
section is not correct, for the reasons that people have mentioned-- when a 
poster is listed in a wrong decade, for example... those are at least 
POSTERS... and there are legitimate complaints when they are mis-categorized in 
this way. 

  And these books are NOT listed in the poster section as a secondary 
category.. they are here ONLY-- ( Ent. Memorabilia-->Posters-->Originals 
US-->Pre 1940s.

  Lastly, your comparison with product placement in movies is also not valid 
with this line of thought.



  Kerry

       
       








  On Sat, Jan 30, 2010 at 8:04 PM, Tom Martin 
<[email protected]> wrote:

    Kerry If you think about it.. its basic marketing..... why do they sell hot 
dogs at a football game...?

    why do they sell popcorn in a Movie theater?   why sell basketballs in a 
Food isle near cereal???

    The fact is that many accouterments  can be offered in a category that is 
not specific  however Overlaps or may offer a item to a like minded group.

    For instance a Poster frame for a One sheet in all years might titillate 
and offer a impulse buy for a poster collector..

    also a Table with a Movie theme may also appeal to the poster buyer as they 
may have a Home theater or movie ROOM.


    The catagorys are template to organize and  cull specific Items However to 
list a item in a secondary category

    allows exposure to new groups and is like test marketing. There rare many 
categories that related items may find a new market in.


    Major retailers always experiment in deferent demographics of age, race and 
culture when selling items so its very common in all sale... especially Grocery 
stores and big block stores like walmarts,


    study the flow of goods and you will see all kinds of items clustered 
together that seem odd mixes..

    when you go in Ice cream isle they will also have nuts , ic cream scoops 
and other toppings near the section as they hope to stimulate additional sales..

    Its smart marketing and  even the movies do Product placement where many 
items you see in Movies like the cars, the food, products where put in et 
script and paid for by the vendors for a fee..
    then the local McDonnell's sell premiums of the Movie as a additional 
source of revenue..  licensed and creates more  cash flow.

    Hope that helps... the poster catalogs seem to me pertinent to Movie 
posters and I would think many poster collects would love to find them... and 
what better place to offer then in the Poster category?



    best, Tom




    Kerry Laws wrote:

      I wanted to ask, with all the issues with ebay and people advertising in 
wrong categories, wong decade, new, old, repro rather than original, etc. ..why 
does one seller always advertise old poster catalogs (which are books and NOT 
posters) in the Original Poster category? These ads are poster related but are 
NOT posters. there is a section for this kind of material, i am sure:

      
http://cgi.ebay.com/FULL-SERIES-HERSHENSON-BOOK-COLLECTION-9-BOOKS_W0QQitemZ200432853189QQcmdZViewItemQQptZLH_DefaultDomain_0?hash=item2eaabaa0c5

      just my observation about having to wade thru items that are not posters. 
(same goes for those that put 8x10 stills in the poster section, when there is 
a specific "movie stills" section).



      Kerry

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