I agree. Rarity aside, it's all about taste, personal interest and, ultimately, 
how many collectors want it and how far they are willing to go to get it.

Yes, this poster is goofy-looking. Yes, the market for Brando material outside 
of Waterfront and Streetcar is a little soft. However, that aside, I have a 
number of motorcycle enthusiasts among my clients, as I'm sure do many other 
dealers. They like their bikes and they like anything to do with bikes, 
including anything to do with biker movies. This was the first biker movie but 
it was released with very little paper that actually shows motorcycles! That 
reason alone would probably be enough to drive a number of collectors to want 
this poster...badly. They don't have to be fans of Brando or even good poster 
art.

As to whether it would reach the appraisal estimate, only an auction could 
determine that.

Dave


----- Original Message ----- 
  From: Richard Evans 
  To: [email protected] 
  Sent: Wednesday, January 05, 2011 12:58 PM
  Subject: Re: [MOPO] Wild One R60 40x60 - Anyone ever see one?


  Think that goofiness will be a plus for some, got a lot of kitsch appeal.
  Though the irony may wear thin.


  On 5 Jan 2011, at 17:40, Kirby McDaniel wrote:


    Hi, Zeev et al


    I'm not a collector at all; I'm a seller.  I collect other things like 
recordings and cookbooks.
    Who knew?


    The recovery of any unknown poster is interesting, particularly for a title 
like THE WILD ONE.
    Your DRAGSTRIP RIOT comment is very perceptive -- obviously this poster was 
copied from that
    very wonderful image.  In RIOT, however, the overall design of the poster, 
its context and and the kinetics of the moment depicted make the 
wrench-brandishing exciting and menacing, whereas in the
    Brando poster it's merely goofy.


    Please know that I'm not disparaging Rudy's evaluation of the poster.  He 
could be quite correct.
    With something that has not been seen, especially for an iconic figure like 
Brando, one could
    expect some kind of brisk performance at auction.


    One might sell for $3500.


    But how would five or six sell?


    Would the price hold up as has been demonstrable for, say, DRAGSTRIP RIOT?  


    Kirby


    Kirby McDaniel
    MovieArt Original Film Posters
    P.O. Box 4419
    Austin TX 78765-4419
    512 479 6680  www.movieart.net
    mobile 512 589 5112


    On Jan 5, 2011, at 10:23 AM, Zeev Drach wrote:


      Kirby, I’m guessing you’re not a Brando collector, otherwise I can’t see 
how you could dismiss this find so easily.

      You are right, the realistic accuracy of the design would not matter to 
Brando fans and collectors (and I am one of them) in this case. I mean, the 
discovery of a Brando poster, for one of his key roles, that features art that 
(almost?) no one has ever seen before is a major find, in my opinion.  I think 
all collectors with even a passing interest in Brando would be floored by this 
poster.
      As to the question “who rides a motorcycle like that?” I refer you to 
Dragstrip Riot(1958) 
http://www.moviegoods.com/movie_poster/dragstrip_riot_1958.htm
      from where the image was most certainly lifted.
      I’m not familiar with the design of the Hot Blood insert.  Is it 
different from the standard Wild One insert?

      Zeev

      From: MoPo List [mailto:[email protected]] On Behalf Of Kirby 
McDaniel
      Sent: Tuesday, January 04, 2011 11:44 PM
      To: [email protected]
      Subject: Re: [MOPO] Wild One R60 40x60 - Anyone ever see one?

      Thanks for posting this.  I did not see my esteemed colleague Mr. Franchi 
on ANTIQUES ROADSHOW with this undeniably rare reissue 40x60, so I am 
interested to read this post.

      Rare it may be, and perhaps some Brando completist would pay the 
estimate, but if the design of this poster were to count at all, the film would 
be entitled THE WEIRD ONE.

      Who rides a motorcycle like that?  Waving a wrench about!  Ludicrous!  
And where is the locale?  Is this in the film?  They look like they're riding 
thru the set of CHEAPER BY THE DOZEN.

      Ugly!  Give me one of the nice lobbies and I'll call that the prettiest 
poster on the film.  Or the HOT BLOOD insert.

      My two centavos.

      Kirby McDaniel
      www.movieart.net


      On Jan 4, 2011, at 9:15 PM, Dave Rosen wrote:



      Just watched this online. It's Rudy's appraisal of a Wild One 40x60 from 
last night's Antiques Roadshow. Never saw one of these before. Might be the 
best US paper for the movie.

      http://www.pbs.org/wgbh/roadshow/archive/201003A12.html

      Dave
      Posteropolis Vintage Movie Posters
      http://www.posteropolis.com/
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