haha Funniest riposte I've read so far today.

Date: Tue, 20 Mar 2012 19:34:04 +0000
From: [email protected]
Subject: Re: OT: Disney expects $120 million operating loss due to 'John 
Carter.'
To: [email protected]











Pulled the Lone Ranger over cost?  How much can two horses and a mask cost?
 


From: MoPo List [mailto:[email protected]]
On Behalf Of Phillip W. Ayling

Sent: Tuesday, March 20, 2012 12:06 PM

To: [email protected]

Subject: Re: [MOPO] OT: Disney expects $120 million operating loss due to 'John 
Carter.'


 

While John Carter was in production, Disney had already pulled the plug on The 
Lone Ranger over cost, though even in its revised form it is a very expensive 
movie.


 


Before John Carter started filming they had already spent significant money 
buying treatments for 2 sequels; money that might have been spent on marketing.



 


In my opinion, part of the problem is that they aren't just making movies. It 
about greenlighting the creation of a product. What kind of deal can we make on 
the
 action figures, what's the right time frame for releasing the video game, can 
we create a ride in a theme park, will people come to see the traveling ice 
show, can we get Lady Gaga to sing a song in the film that has nothing to do 
with the artistic needs of
 the movie. So much money is tied up in other money making media possibilities, 
that the synergistic possibilities and ancillary markets are often focused on 
to the detriment of the film itself. All that has to be lined up as part of the 
film approval process
 and it changes everything. Cars was not Pixar/Disney's biggest or best film, 
but it sold more toys than any of the others; that's why they had to make Cars 
2.



----- Original Message -----



From:
Bill Brent 



To:

[email protected] 


Sent: Tuesday, March 20, 2012 8:34 AM


Subject: Re: [MOPO] OT: Disney expects $120 million operating loss due
 to 'John Carter.'


 

maybe if they focused on production quality rather than production cost -
maybe if the focus was on making good movies rather than loud flashy ones
maybe if Walt had lived just a few mor years :-(
 
 

-----Original Message-----

 
 Partly in response to costly projects such as "John Carter," Disney executives 
say they have taken a tougher look at production budgets for its films,

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