The following was excerpted from "Spiritual Snake Oil: Fads & Fallacies in Pop 
Culture" by Chris Edwards.

See any mistakes here? What would you say in response? 



Robert Pirsig, author of Zen and the Art of Motorcycle Maintenance, deserves a 
lot of credit for getting a wide readership interested in philosophy; 
unfortunately he also deserves some of the blame for creating a market in which 
non-material philosophers and gurus thrive. After reading his book, I found 
myself thinking about where he went wrong, and eventually wrote an essay about 
his mistakes. This led me to start reading other pop philosophy and pop science 
books with the intent of seeing if their authors made the same mistakes as 
Pirsig.
During that process, I remembered having read, years before I studied logic, a 
critique of skepticism and science in a Michael Crichton book called Travels. 
At the time I first read Crichton’s speech/essay, I thought he made some good 
points. Upon returning to it, however, the flaws in his arguments were obvious.
Both Pirsig and Crichton are/were hyper-intelligent individuals. But that’s 
beside the point. Logic addresses arguments, not people, and even the 
hyper-intelligent make mistakes.
Robert Pirsig, author of the wildly popular and perennial bestseller, Zen and 
the Art of Motorcycle Maintenance, can be seen as the founding father of modern 
pop philosophy. Pirsig may also be the first modern writer to rework old 
religious fallacies into mysticism/New Ageism. Many of his errors have been 
repeated by modern day gurus and shamans such as Deepak Chopra. Pirsig’s book, 
first published in 1974, sought to undermine scientific thinking and created a 
cult-like audience of followers who persist in believing in Pirsig’s 
non-material claims.
Those who doubt Pirsig’s continuing influence might consider Mark Richardson’s 
recently released book, Zen and Now: On the Trail of Robert Pirsig and the Art 
of Motorcycle Maintenance. The author of Zen and Now, like so many of Pirsig’s 
devotees, traveled Pirsig’s famous motorcycle route. I too would like to follow 
Pirsig’s path, but with a different intention. I’d like to provide maintenance 
for his logic. Perhaps debunking Pirsig, even at this late date, will be 
helpful in addressing the claims of the many pop philosophers and gurus who 
have begun writing for the niche market that he created.
In the Introduction to the 1999 paperback edition of Zen and the Art of 
Motorcycle Maintenance, Pirsig mentioned schizophrenia. In reference to his own 
battles with what appears to be some version of split personality disorder, he 
wrote: “There is a divided personality here: two minds fighting for the same 
body, a condition that inspired the original meaning of ‘schizophrenia.’” The 
more psychologically correct definition of schizophrenia is the inability of an 
individual to distinguish between the images in his head and images in the 
world. When this condition is chronic, it is defined as a mental disorder. When 
it is selective, we call it faith. Pirsig’s philosophical mistakes are all 
schizophrenic in that he cannot always tell the difference between things that 
merely exist in the mind and things that exist in the world. New Age 
philosophers often try to distance themselves from their more dogmatic 
religious cousins. However, a close examination of Pirsig’s writing shows that 
the errors he makes are carnival-mirror distortions of those that plague 
religion.
In his book, which Pirsig informs us is a “Chatauquah,” kind of a long 
philosophical discourse told through an individual narrative, the central 
philosophical theme is Pirsig’s search for something that falls outside of the 
traditional philosophical arena. His alter ego “Phaedrus” (Pirsig’s personality 
before a long bout with mental illness) became consumed with the concept of 
“Quality” and went into a deep cavern of philosophical thought in search of 
what it meant.
In order to prevent his search from becoming a scientific quest, Pirsig makes a 
few clumsy attacks on scientific materialism, otherwise known as atheism. 
Pirsig’s brief dismissal of “scientific materialism” aka “atheism” has an 
outsized importance in his book. Once he has gotten those pesky rules of 
science out of the way, he is free to meander through the mystical and 
philosophical caverns until he finds his Quality—a strange trip, given the fact 
that he doesn’t even bother to define it.
Here’s a sample passage:
Phaedrus felt that…scientific materialism was by far the easiest to cut to 
ribbons. This, he knew from his earlier education, was naïve science. He went 
after it…using the reductio ad absurdum. This form of argument rest on the 
truth that if the inevitable conclusions from a set of premises are absurd then 
it follows logically that at least one of the premises that produced them is 
absurd. Let’s examine, he said, what follows from the premise that anything not 
composed of mass-energy is unreal or unimportant.He used the number zero as a 
starter. Zero originally a Hindu number, was introduced to the West by Arabs 
during the Middle Ages and was unknown to the ancient Greeks and Romans. How 
was that? He wondered. Had nature so subtly hidden the zero that all the Greeks 
and all the Romans—millions of them—couldn’t find it? One would normally think 
that zero is right out there in the open for everyone to see. He showed the 
absurdity of trying to derive zero from any form of mass-energy, and then 
asked, rhetorically, if that meant the number zero was ‘unscientific.’ If so, 
did that mean that digital computers, which function exclusively in terms of 
ones and zeros, should be limited to just ones for scientific work? No trouble 
finding the absurdity here. (297-298)
The problem with this passage is that Pirsig reduced the wrong argument to 
absurdity—his own.
First of all, the number zero was invented not discovered, in the same way that 
Newton invented, not discovered, calculus and Darwin invented, not discovered, 
evolutionary theory. This does not mean that moving objects began with Newton 
or that evolution began with Darwin, it merely means that humanity finally 
created language that could describe real-world phenomena.
The notion that the Greeks and Romans could not see zero is about as 
significant as saying that the citizens of a landlocked country could not see a 
ship. In Charles Seife’s wonderful book, Zero: Biography of a Dangerous Idea, 
Seife pointed out that Greek mathematics concerned itself primarily with 
geometry because it was useful for farming and building. The Greeks could not 
conceive of negative landholdings, for example. The concept of zero was created 
sometime during the 5th or 6th century in the Gupta Dynasty when Hindu thinkers 
began to contemplate the infinite and the void. Gupta mathematics was 
impressive and the calculations it enabled amounted to a scientific revolution.
This being said, it would not be proper to say that Indian mathematics was 
right and Greek mathematics was wrong. This would be like saying that the 
French language is right and German is wrong. What can be said is that Indian 
mathematics is more expressive than Greek.
The Greeks seem not to have spent much time contemplating the infinite or the 
void, which is why they had no names for them. The Hindus, driven by a religion 
that encouraged contemplation of such things, did. Similarly, Central African 
tribesmen could hardly be expected to have a word for snow. Yet snow, the 
infinite, and the void exist (or in the case of the last, don’t exist but the 
concept does). It is only when cultures become aware of things for which they 
have no terms are the mathematical and linguistic “names” for them invented or 
borrowed. This occurs all the time. When Americans first encountered Mexican 
salsa they adopted not only the sauce but the word for it as well.
If we were given a certain limited amount of sensory data—say the observation 
of the sun peeking over the horizon every morning—we could develop two 
different mathematical models, or languages, to describe this phenomenon: the 
Ptolemaic (Earth centered) and the Copernican (sun centered).
At first, the Ptolemaic view and the Copernican view would both suffice, and 
there would be no way of saying which better described the observed phenomena. 
However, let us say that we get a new piece of sensory data, as Galileo did 
when he used his telescope to see the orbital patterns of the moons of Jupiter, 
and that one of these models more accurately predicts and describes these new 
facts; then we would be able to say that one model was the better descriptor of 
all the facts.
The Copernican “theory” is more descriptive of sensory data and gives us a more 
accurate description of what is really happening in the universe. Thus, it 
displaced the Ptolemaic version. If we understand this we can see that Zeno’s 
famous paradox, for example, is not a paradox at all. (Zeno asked how, if you 
go half the distance to a goal, then half of that distance, then half of that 
distance, etc., you could ever arrive at the goal.) Zeno was simply showing the 
Greeks that their mathematics (devoid of zero) had no way of adequately 
describing movement.
Modern mathematics, far from being a hard objective “thing” is instead a 
mish-mash of concepts that arose from a process of cultural synthesis (almost 
entirely in Eurasia, where cultures were easily able to intermesh because of 
war and trade). The Greeks contributed geometry; the Gupta Indians the numbers 
0-9 and the decimal system; the Muslims gave us algebra; the English gave us 
physics and calculus; and the Germans contributed the theory of relativity and 
quantum mechanics. Each time, a culture’s language was adopted and added not 
because it was “right,” but because it was more descriptive of objective 
phenomena and therefore a “better” language.
It is important to note that in his “Chatauqua,” Pirsig devotes several pages 
to the mathematician Poncaire’ (1854–1912) and the supposed mathematical crisis 
of his time, which involved the “discovery” that two different types of 
mathematical language—one called Lobachevskian and the other Euclidian (which 
became known as the Riemann)—could be used. Pirsig writes:
We now had two contradictory visions of unshakable scientific truth, true for 
all men of all ages, regardless of their individual preferences. This was the 
basis of the profound crisis that shattered the scientific complacency of the 
Gilded Age. How do we know which one of these geometries is right? If there is 
no basis for distinguishing between them, then you have a total mathematics 
which admits logical contradictions. But a mathematics which admits logical 
contradictions is not mathematics at all. The ultimate effect of the 
non-Euclidian geometries becomes nothing more than a magician’s mumbo jumbo in 
which belief is sustained purely by faith! (335)
We see here that Pirsig is again confused by the nature of mathematics. We 
cannot ask the question “which of these geometries is right” anymore than we 
can ask whether Portuguese or Inuit is the “right” language. What we can ask, 
is, which is more descriptive for the sensory data we have? And, a paragraph 
down, Pirsig answers his own question: “According to the Theory of Relativity, 
Riemann geometry best describes the world we live in.” (335)
Reification is not a small mistake. Pirsig’s claim that computers run on 
Liebniz’s binary code, which works through a series of zeros and ones is not 
helpful. Does he actually think that computers run on concepts? There are no 
zeros in a computer but rather a series of electrical “holders” that are either 
electronically switched on or off. Humans simply describe this in terms of 
zeros or ones. Again, this description is subjective.
Once this is understood, all of Pirsig’s philosophy falls apart. Consider this 
oft-quoted passage of a conversation between him and his son:
…the laws of physics and of logic…the number system…the principle of algebraic 
substitution. These are ghosts. We just believe in them so thoroughly they seem 
real.”“They seem real to me,” John says.“I don’t get it,” says Chris.So I go 
on. “For example, it seems completely natural to presume that gravitation and 
the law of gravitation existed before Isaac Newton. It would sound nutty to 
think that until the seventeenth century there was no gravity.”“Of course.”“So 
when did this law start? Has it always existed?”John is frowning and wondering 
what I’m getting at.“What I’m driving at,” I say, “is the notion that before 
the beginning of the earth, before the sun and the stars were formed, before 
the primal generation of anything, the law of gravity existed.”“Sure.”“Sitting 
there, having no mass of its own, no energy of its own, not in anyone’s mind 
because there wasn’t anyone, not in space because there was no space either, 
not anywhere—this law of gravity still existed?”Now John seems not so sure.“If 
that law of gravity existed,” I say, “I honestly don’t know what a thing has to 
do to be nonexistent. It seems to me that the law of gravity has passed every 
test of nonexistence there is. You cannot think of a single attribute of 
nonexistence that that law of gravity didn’t have. Or a single scientific 
attribute of existence it did have. And yet it is still ‘common sense’ to 
believe that it existed.”John says, “I guess I’d have to think about it.”“Well, 
I predict that if you think about it long enough you will find yourself going 
round and round and round and round until you finally reach only one possible, 
rational, intelligent conclusion. The law of gravity and gravity itself did not 
exist before Isaac Newton. No other conclusion makes sense.“And what that 
means,” I say before he can interrupt, “and what that means is that the law of 
gravity exists nowhere except in people’s heads! It’s a ghost! We are all of us 
very arrogant and conceited about running down other people’s ghosts but just 
as ignorant and barbaric and superstitious as to our own.” (41–42)
Again, Pirsig mistakes the law of gravity, a description, for a thing. Of 
course the law of gravity could not have existed before there was anything, 
because without matter objects would not be attracted to each other because 
there would be no objects. If we define the “law of gravity” as a description 
of real-world phenomena, in the same way that the word “rock” is used to 
describe a hunk of granite, then no, the law of gravity did not exist before 
Newton. However, if we describe the law of gravity as the attraction that 
objects, depending on weight and distance, have for each other, then of course 
it existed—just as sound waves came from the falling tree even if no ears were 
around to hear it.
Pirsig might as well be saying that the word “rock” was floating around in the 
universe before there were ever rocks, or that poems about flowers existed 
before there were flowers or poets to write about them. He might as well be 
Plato looking at the shadows in his cave.
This fallacious thinking is what eventually leads him to this conclusion about 
his central conceit, which is the search for Quality:
[Q]uality is not just the result of the collision between subject and object. 
The very existence of subject and object themselves is deduced from the Quality 
event. The Quality event is the cause of the subjects and objects, which are 
then mistakenly presumed to be the cause of the Quality! Now he had that whole 
damned evil dilemma by the throat. (304)
Actually, he was just strangling a reification, holding a shadow in a headlock. 
Because Pirsig so often commits the philosophical sin of reification, he turns 
something called “Quality,” which is elusive by definition, into a kind of 
creator god. It existed before matter, apparently. This is like saying that the 
painting of a mountain created both the painter and the mountain. Quality is a 
subjective term in that it differs from person to person. The fact that most of 
us recognize Quality in the same way is not particularly remarkable given that 
all DNA-based humans have far more similarities than differences. Neither is it 
remarkable that separate human civilizations developed mathematics, language, 
mythologies, and religions. The mistake is reifying the descriptions of these 
human developments, such as when people mistake their descriptions of gods for 
actual gods. Pirsig’s “philosophy” is different only in degree, not in kind, 
from the “philosophy” of any other religion.
Understanding Pirsig’s elementary mistake—reification of descriptions—is an 
essential first step in understanding the fallacies of those who follow in his 
footsteps.                                     
Moq_Discuss mailing list
Listinfo, Unsubscribing etc.
http://lists.moqtalk.org/listinfo.cgi/moq_discuss-moqtalk.org
Archives:
http://lists.moqtalk.org/pipermail/moq_discuss-moqtalk.org/
http://moq.org/md/archives.html

Reply via email to