About "Spiritual Snake Oil: Fads & Fallacies in Pop Culture" by Chris Edwards, 
Ron said:

...I have read the entire essay at this point and it is my impression that the 
author is not very well read on the topic of philosophy in general. Also, he 
seems to be addressing those interpreters of Pirsig who do fit the description 
of "new age mysticism " and that's where the the argument begins to get 
fragmented and it's unclear what point Edwards is trying to make besides 
defending scientific materialism. A blast from the past.



dmb says:
I also thought the author was being philosophically naive and had badly misread 
Pirsig. It wasn't easy to find out who he is, partly because he has a very 
common name and partly because he sometime writes under another name. The book 
in question is sometimes attributed to Chris Edwards, sometimes to S.C. 
Hitchcock, and sometimes attributed to both of them as if he were his own 
co-author. As it turns out, he's just a high school teacher with an atheist axe 
to grind. He wrote a similar book for kids (Disbelief 101), which has been 
described as "chatty" and "totally irrelevant". The Barnes and Noble page for 
his "Snake Oil" says:

"S.C. Hitchcock [a.k.a. Chris Edwards] is one of the most promising young "New 
Atheist" writers. He has written for the two most prominent American skeptical 
magazines, "Free Inquiry" and "Skeptic," as well as a number of smaller 
periodicals. He is also the author of "Disbelief 101" (See Sharp Press, 2009), 
which "Booklist" called "chatty, totally irreverent"."

http://www.barnesandnoble.com/w/spiritual-snake-oil-chris-edwards/1111811765?ean=9781937276140

I also found out that the second chapter of his book (the one on Pirsig) was 
originally published in Skeptic Magazine. 

"In this week’s eSkeptic, Chris Edwards provides some much-need maintenance on 
the fallacious reasoning found in Robert Persig’s [sic] ever-popular Zen and 
the Art of Motorcycle Maintenance. Chris Edwards is a frequent contributor to 
Free Inquiry magazine, and the author of Disbelief 101: A Young Person’s Guide 
to Atheism which is written under a pseudonym of S.C. Hitchcock. His philosophy 
of education has been published by the National Council for Social Studies."

http://www.skeptic.com/eskeptic/10-04-28/#feature

But what strikes me as the most obvious flaw is that he attacks Pirsig for 
views that he does not hold. He accuses Pirsig of theism, of being 
anti-scientific and for reifying concepts but that is pretty much the opposite 
of Pirsig's view. The MOQ is an atheistic philosophy. It's even anti-theistic 
in some respects. Pirsig criticizes scientific materialism in order improve 
science, to make it more empirical than it already is, and the MOQ is one great 
big anti-reification program. 

I had considered recruiting some help to develop a detailed defense of the MOQ 
but now I honestly do not think the book deserves that much attention. I began 
reading the chapter in question almost hoping to find a valid point or two but 
honestly could not find any valid criticisms, not even one. I'm convinced that 
the guy simply doesn't know what he's talking about. 



                                          
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