At 09:11 19/03/2001 +0000, Gervase Markham wrote:
> > http://home.netscape.com/download/ -- if you visit with a 4.x browser it
> > says
> >
> > You are currently using:
> > Netscape Communicator 4.76
> > Upgrade Available!
> > Netscape 6.01
> >
> > in large type, with UPGRADE AVAILABLE! in bold (but not all caps).
>
><sigh> OK, I take it back. The fact that they are totally wrong doesn't
>mean I don't have to accept they are saying it.
>
>I take it someone has taken this up with them, and got nowhere?
>
>Gerv
I can't really see how Netscape can get away without saying its an upgrade
of some kind, even if it isn't. They are somewhat in a cleft stick. In
marketing terms an upgrade doesn't have much to do with
continuity. Netscape the brand is perceived as a browser, Communicator was
never a strong brand, so a browser released with the Netscape brand is
going to be seen as the latest and greatest browser and therefore an
upgrade path from the Communicator product.
The only way to break that connection in the user's minds is to target a
browser at a particular market segment, as the Netscape product is intended
for the same market as Communicator that won't fly either.
Simon
==================================
We are not the stuff that abides,
but patterns that perpetuate themselves.
Norbert Weiner
