Totally agree with that. I see the same thing on myITforum. You give sponsors opportunities and a platform, and some never take full advantage of it. So, its not just conferences. Sponsorship is not a magic wand, it still takes work and creativity and hiring someone who knows what they are doing.
Sent from Microsoft Surface Pro From: Michael Niehaus Sent: Thursday, July 4, 2013 8:03 AM To: [email protected] Sadly, most sponsors don’t really know what to do to truly engage with IT pros. At the last few events, I’ve attended some of the sponsor-led sessions – and sadly, they have been some of the worst sessions I’ve ever seen at an event (with evaluations to prove it). Why put so much money into booths and free stuff when you can’t even tell the story of your product in a 75-minute session? Enough of a soapbox from me. The point I would like to make though is that sponsors that don’t get enough out of an event like TechEd or MMS are unlikely to do any better at any other event – and it’s not the events fault J Thanks, -Michael From: [email protected] [mailto:[email protected]] On Behalf Of [email protected] Sent: Thursday, July 4, 2013 1:37 PM To: SMS Subject: Re: [mssms] OT: Microsoft to shut down TechNet subscription ser vice Not that it wasn’t profitable, but truly Microsoft’s events are meant only to break even at most. Conferences are sales/marketing events. If a company can get their message out at a single event, capturing the majority of the people, why invest in a second resource? Events like TechEd and MMS are considerable work, requiring a multitude of resources and contractors. And, as time progresses the event attendance gets larger and larger making it even more complex. Those are a lot of the reasons why IT Connections is going back to the model that worked in the first place. A community event, run and led by the community, and targeted for a smaller, more intimate audience. Microsoft will be there, but not in a controlling manner. Conferences have just gotten out of hand in the last 10 years. For some of the sponsors, the events provide value, but for the majority of sponsors there is very little value. IT Connections is changing that, too, by turning the sponsorship model for events upside down. Sponsorship will be very unique, provide ultimate value to the sponsors, and be extremely unobtrusive to the attendee. Sent from Microsoft Surface Pro From: Ryan Finnesey Sent: Wednesday, July 3, 2013 9:25 PM To: [email protected] Was MMS not profitable? From: Ryan Finnesey Sent: Tuesday, July 2, 2013 1:44 AM To: '[email protected]' Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service Where did MMS go? From: [email protected] [mailto:[email protected]] On Behalf Of Michael Mott Sent: Monday, July 1, 2013 8:27 PM To: [email protected] Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service If we can get MMS back, why cant we swell up TechNet? From: [email protected] [mailto:[email protected]] On Behalf Of Rod Trent Sent: Monday, July 01, 2013 5:38 PM To: [email protected] Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service No one does. But, what alternative do you have right now? From: [email protected] [mailto:[email protected]] On Behalf Of Michael Mott Sent: Monday, July 01, 2013 5:10 PM To: [email protected] Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service Not really, I don’t want to rebuild labs every 6 months…. From: [email protected] [mailto:[email protected]] On Behalf Of Rod Trent Sent: Monday, July 01, 2013 5:04 PM To: [email protected] Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service 6 months is a pretty long time. From: [email protected] [mailto:[email protected]] On Behalf Of Jason Sandys Sent: Monday, July 01, 2013 4:08 PM To: [email protected] Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service I think the intent is for ITPros to use the 180 day evals for their own labs. J From: [email protected] [mailto:[email protected]] On Behalf Of Rod Trent Sent: Monday, July 1, 2013 3:02 PM To: [email protected] Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service There’s also the virtual labs. You no longer have to maintain special hardware. From: [email protected] [mailto:[email protected]] On Behalf Of Marcum, John Sent: Monday, July 01, 2013 3:22 PM To: [email protected] Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service Spinning up an Azure VM does not meet the requirement of MSDN software. I can’t test on my hardware, in my data center, in my environment without MSDN or paying for software. Microsoft is going to push this Azure crap too hard and people are simply going to stop using MS software. People are heavily invested in the Microsoft skillset but other than the bodies running the systems there’s no other real dependency upon Microsoft. We could just as easily run on open source. From: [email protected] [mailto:[email protected]] On Behalf Of Rod Trent Sent: Monday, July 01, 2013 2:12 PM To: [email protected] Subject: RE: [mssms] OT: Microsoft to shut down TechNet subscription service Not really, when you think about it. TechNet was used more for downloading software than any of the other benefits. You can spin-up a Windows Azure VM and test the same software now. No reason to have it on-premise for testing. Plus, the other options they are offering as replacements are all free. They are keeping MSDN, though (for a while), so you can subscribe to that if you want to download bits. From: [email protected] [mailto:[email protected]] On Behalf Of Spinelli, Robert J Sent: Monday, July 01, 2013 2:37 PM To: [email protected] Subject: [mssms] OT: Microsoft to shut down TechNet subscription service This is pretty terrible, TechNet yearly subscription was great. http://www.zdnet.com/microsoft-to-shut-down-technet-subscription-service-7000017541/ Thank you. Robert Spinelli | CTS | GTI | 575 Washington Boulevard, Jersey City, NJ, 07310, United States| T: +1.201.595.6820 | C: +1.917.538.6192 | [email protected] This communication is for informational purposes only. It is not intended as an offer or solicitation for the purchase or sale of any financial instrument or as an official confirmation of any transaction. All market prices, data and other information are not warranted as to completeness or accuracy and are subject to change without notice. Any comments or statements made herein do not necessarily reflect those of JPMorgan Chase & Co., its subsidiaries and affiliates. This transmission may contain information that is privileged, confidential, legally privileged, and/or exempt from disclosure under applicable law. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, or use of the information contained herein (including any reliance thereon) is STRICTLY PROHIBITED. Although this transmission and any attachments are believed to be free of any virus or other defect that might affect any computer system into which it is received and opened, it is the responsibility of the recipient to ensure that it is virus free and no responsibility is accepted by JPMorgan Chase & Co., its subsidiaries and affiliates, as applicable, for any loss or damage arising in any way from its use. If you received this transmission in error, please immediately contact the sender and destroy the material in its entirety, whether in electronic or hard copy format. Thank you. Please refer to http://www.jpmorgan.com/pages/disclosures for disclosures relating to European legal entities. Confidentiality Notice: This e-mail is from a law firm and may be protected by the attorney-client or work product privileges. If you have received this message in error, please notify the sender by replying to this e-mail and then delete it from your computer. Confidentiality Notice: This e-mail is from a law firm and may be protected by the attorney-client or work product privileges. If you have received this message in error, please notify the sender by replying to this e-mail and then delete it from your computer. DISCLAIMER: This is a PRIVATE AND CONFIDENTIAL message for the ordinary user of this email address. If you are not the intended recipient, please delete without copying and kindly advise us by e-mail of the mistake in delivery. NOTE: Regardless of content, this e-mail shall not operate to bind 1E to any order or other contract unless pursuant to explicit written agreement or government initiative expressly permitting the use of e-mail for such purpose.
