I have given $700 worth of GC's to the local PBS station here and only 2 of those GC's were redeemed. I have given GC's to the local college for their employees's christmas giveaways 3 years in a row. No one. I offere the local school system 20% off all services. 6 people came in out of 5000 employees. I am literally giving away the "store". No response. I put really great magnets on my car to advertise my nail spa. 2 people. And now I have permanent scratches where the magnets where? So actually that has cost me big time.. I have given out almost 1000 "Digit Dollars" and I got back $50 to $75 worth of them. I sent out 3000 post cards to "new residents" in the surrounding areas giving them a free manicure and parrafin treat. I sent out 1000 post cards to newly engaged women giving them free manicures for them and their wedding parties if they got pedicures. And free manicures for the grooms. I don't have the ready cash to invest in advertising. Clipper magazine that goes out once every 3 months $900 full page, $600 half page, $300 quarter page if they have others that want quarter pages. Bartlett Times $200 for an add that runs once a week in a small community newspaper.
So what am I doing wrong? Someone please tell me!!!! Cuz this is really difficult. Caralyn Brown 20 Digits Nail Spa PersoNAILized care for your 20 Digits Bartlett (Memphis) TN [email protected] 20digitsnailspa.com ________________________________ From: Diana Bonn <[email protected]> To: [email protected] Sent: Thursday, January 22, 2009 7:33:38 PM Subject: NailTech:: Re: Just don't get it/building biz/donations WOW, love these debates. We all have different ideas. Maybe it is the area of country we are in, or maybe we started building eons ago. Things are different now. But what is not different is we all agree we have to get our names out there. So for those of you out there that disagree, how would you get new clients to a stylist/tech with zero clientele? What can you do to convince someone to come to you vs. the salon down the road if you have zero clients? My theory of touching as many people as possible (free or not) to get clients in, It always worked in this area. Always. As for control issues, I really don't care how they build their biz. But when they keep telling US the things I listed, it gets to the point, I just don't get it. I will say 2 of them do come and and stay all day waiting for walk-ins. The one, kind of part time. I think Simmy hit the nail on the head for me, just different out there. Just frustrating because so many get out of school and just don't get it, and they drop out of the business. the reason salon owners are begging for nail techs. diana from indiana who appreciates all the different points of view!!!! --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/NailTech?hl=en -~----------~----~----~----~------~----~------~--~---
