Michelle. C You are brilliant on your coffee sleeve idea! What a fresh idea.
On 1/22/09, Michelle Cordes <[email protected]> wrote: > Caralyn, > In response to your question... I think Diana would agree with me on what I > am about to say... > Don't look at the direct response to those things. Of the clients you listed > who came in, say ten or so, did any of them stay with you? Do the math... > for me, my wages average out at $30 per hour. At every 2 weeks, that means > EACH client gives me $780 per year. So if even one of those clients stayed > with you for one year, you made money. Now, look at your clientele. List > them all on a piece of paper... try to remember where each of them came > from. Was one referred by a teacher? Was one of them the cousin of the girl > who came in on a gift certificate 2 years ago? I think what Diana was trying > to say is that all the exposure builds your business even if you don't see > it DIRECTLY. It has been my experience also that is true. My clientele is so > intertwined it's not even funny... and when I get new clients, they > eventually bring a few friends in over time, so even when the original > client moves on, the people they brought in are still with me... > > The very first month I was a nail tech, I gave 2 full set GC's out to an > elementary school silent auction. They were never redeemed. But 2 weeks > later, I put flyers in every newspaper box in a 5 mile radius of my salon. A > client came in on the special on the flyer... because she saw my name on the > GC's at the school where she worked! 12 years later she is still my > client... That means Debbie has given me almost $10,000 in that time!! So > would I say that advertising was worth it? Absolutely. And people she knows > (4 of them I think) still come to the salon on her original referral... they > don't go to me, but that's because I couldn't take them by the time they got > to me. And over the years, I have done probably a dozen of her friends for > awhile... > > I think you are getting what I mean. Famous folks always say there is no > such thing as bad publicity... any publicity is good, it means you are being > talked about! Just make sure that as much of it is good that you can... :) > > I currently have made ads on address labels and put them on coffee sleeves, > then take the sleeves to local coffee stands to use. They're happy 'cause > the sleeves are free for them, and I get my name out. Costs me about $22 for > 500 sleeves... and I am the only one really getting new business at the > salon right now, so it's working... both directly and indirectly. Just an > example... > > Keep it up girlie! You'll get it... > Michelle Cordes > Bremerton, WA > > --- On Thu, 1/22/09, Caralyn Brown <[email protected]> wrote: > > From: Caralyn Brown <[email protected]> > Subject: NailTech:: Re: Just don't get it/building biz/donations > To: [email protected] > Date: Thursday, January 22, 2009, 7:56 PM > > > > > > > > I have given $700 worth of GC's to the local PBS station here and only 2 of > those GC's were redeemed. I have given GC's to the local college for their > employees's christmas giveaways 3 years in a row. No one. I offere the > local school system 20% off all services. 6 people came in out of 5000 > employees. > I am literally giving away the "store". No response. > I put really great magnets on my car to advertise my nail spa. 2 people. > And now I have permanent scratches where the magnets where? So actually > that has cost me big time.. > I have given out almost 1000 "Digit Dollars" and I got back $50 to $75 worth > of them. I sent out 3000 post cards to "new residents" in the surrounding > areas giving them a free manicure and parrafin treat. I sent out 1000 post > cards to newly engaged women giving them free manicures for them and their > wedding parties if they got pedicures. And free manicures for the grooms. > I don't have the ready cash to invest in advertising. Clipper magazine that > goes out once every 3 months $900 full page, $600 half page, $300 quarter > page if they have others that want quarter pages. Bartlett Times $200 for > an add that runs once a week in a small community newspaper. > > So what am I doing wrong? > Someone please tell me!!!! Cuz this is really difficult. > Caralyn Brown > 20 Digits Nail Spa > PersoNAILized care for your 20 Digits > Bartlett (Memphis) TN > [email protected] > 20digitsnailspa.com > > > > > > > From: Diana Bonn <[email protected]> > To: [email protected] > Sent: Thursday, January 22, 2009 7:33:38 PM > Subject: NailTech:: Re: Just don't get it/building biz/donations > > > WOW, love these debates. We all have different ideas. Maybe it is > the area of country we are in, or maybe we started building eons ago. > Things are different now. But what is not different is we all agree > we have to get our names out there. > > So for those of you out there that disagree, how would you get new > clients to a stylist/tech with zero clientele? What can you do to > convince someone to come to you vs. the salon down the road if you > have zero clients? My theory of touching as many people as possible > (free or not) to get clients in, It always worked in this area. Always. > > As for control issues, I really don't care how they build their > biz. But when they keep telling US the things I listed, it gets to > the point, I just don't get it. > > I will say 2 of them do come and and stay all day waiting for > walk-ins. The one, kind of part time. > > I think Simmy hit the nail on the head for me, just different out > there. Just frustrating because so many get out of school and just > don't get it, and they drop out of the business. the reason salon > owners are begging for nail techs. diana from indiana who > appreciates all the different points of view!!!! > > > > > > > > > > > -- Sent from my mobile device Athena Elliott ANT,MNT SPAthena Healthy Pedicures- Happy Feet www.MediNailTech.com www.SPAthena.com [email protected] --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "NailTech" group. 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