Melody!! Great ideas!!!!

Buenos dias,
Lynnette
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-----Original Message-----
From: "Melody C. Montgomery" <[email protected]>

Date: Fri, 23 Jan 2009 08:06:24 
To: <[email protected]>
Subject: NailTech:: Marketing ideas--was donation etc


Also, for those of you who work in salons providing other services,  you can
do a "free" manicure on one hand..... ONE hand only!  Do polish even!  This
way the client SEES the difference between what you did and the way their
hand looks normally!  This especially works on women who rarely get
manicures.... Then, if they want the other hand done, that hand costs them
the full price of the service!  This is a good "empty slot filler"
activity.....

If you do a free artificial nail, pick a finger that sticks out... like the
first or middle finger of the hand they write with.... this will make them
look at it until that nail grows or falls (or gets picked....ugh) off!

I also try to get contact info on everyone who sits in my chair... including
their birthday.  I put them in my Outlook and it gives me birthday reminders
and I always email them birthday GCs that gives them a nice discount off
their service.  Even if they have come to me only once.. I still do it.  I
also put on that GC that the GC must be present to get the discount and I
always include an expiration date.

I also broke down my services into different levels at different prices in
order to compete with NSS prices.  For instance I have an Express Manicure
for $15 and a Classic Man for $20 and a Spa Man for $30.. Same with
pedicures:  $25, $40 and $50. I also did this with my enhancements.  I
printed out "service menus" to put in the salon so that clients can read.
Each service has a detailed explanation describing what each service
includes.  This prevents me from having to answer a lot of questions during
a service I am providing.

I have other ideas and will post them as they pop into my brain.  Hope this
is helpful to someone..



Melody C. Montgomery

Certified Professional Manicurist
www.everythingnailzink.com <http://www.everythingnailzink.com/>

Graphic Designer/Marketing
www.gypsycustomgraffex.com



cell  252-217-8221
-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf
Of Diana Bonn
Sent: Friday, January 23, 2009 7:33 AM
To: [email protected]
Subject: NailTech:: Re: Just don't get it/building biz/donations


well, michelle and meloody you guys hit it right, it is a numbers
game.  Gotta play the numbers!!! Great way to put it!
Love the coffee holder thingy, all you new techs should jump on this one!!

And also I have lost ac clients, they couldn't afford the two week
fill anylonger.  But filled those spots with pedicures and bling toes!!!

When you market yourself to only ac/gel enhancements, you are losing
biz.  Because there ARE women that don't need enhancements.
There are women that have beautiful nails and they only want pedicures.
There are men out there that want pedicures.
To me manicures and pedicures are easy money.  And the satisfaction
is immediate for the client with less cost and time for me.  Great combo!!!!

I have enough ac to get me thru my "artistic" needs and wants that we
all have.  Add these services to your menu!!!!! diana from indiana



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