I Just want to address one statement as it has a lot to do with how I am teaching SOG all over the world.
There was no “Manicure” about it except, the prep work needed before applying and enhancement. They were all other forms of Enhancement and the terminology was advertizing “Buzz Words” to make the client who did NOT Want Enhancements, be Enticed to give it a try. While this might be true of other manufacturer's it is not for Eco (Star Nail International or our other brand CuccioPro). How the technician performs the service and charges for the service decides what category it becomes. Manicure or artificial enhancement. Some manufacturer's will tell you to do SOG as a service and get $80 for it. To me, this is another artificial enhancement 'service'. The way Tony and I are training it, we're saying to do the colors as a polish alternative WITH your manicure service. Be it a Cuccio Spa manicure with UV SOG color OR whatever manicure your doing now and charge 10 -15.00 more for the color on top of the manicure cost. Right now techs get $0 for polish application. This takes 15 minutes of your service! So if it takes you 20 minutes or even 25 minutes to do the color but you're getting 10 or 15 more...how can that be a bad idea? I am sure you'll find more clients willing to pay 10-15.00 (in addition to your manicure) than you will find willing to pay the 50-80.00 suggested. And yes the application may take a wee bit longer as you are getting used to it (how long did that first red coat take you in school? A hell of a lot longer than it does now)...but you'll get faster with practice. Once it is done, it's dry. No smudges to repair. So what's Elaine's point? As I ramble?? The product doesn't determine the "service category"... the tech does when he/she prices and creates the service. Personally, I choose addition money for color. That will drive more customers to the salons that say, "Why should I pay a salon or spa for a manicure if my color is just going to chip in a few days?". We all really don't have a grand idea how many people are NOT coming to the salon for a manicure because they feel the color does not last long enough. That's my ramble. LOL OH and one last thing. I don't think you all should feel guilty about using buzz words to advertise your services. The buzz words are smart marketing with one goal. Drive clients to your door not your competition. There is nothing wrong with that, so long as you deliver what you are advertising. Kind Regards, Elaine T. Watson Star Nail International Vice President of Marketing and Sales Global Education Director 800.782.7624 extension 321 fax 661.257.5847 [email protected] Blog: itsnotarealjob.blogspot.com > > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<nailtech%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
