Elaine,
I have not had any experience with your products, so I have made No
Statements about Your Products. I understand your product is also new. I
was commenting on what has been in the past, when my opinion on something
new was asked for.
If a company "Names" a product a "Manicure" I would think it should
fall into the manicure category, not try to slip an enhancement produce in
as a manicure, which is what SOG in the past has been. Also most of us
remember a Man in the "Airbrushing Industry" who tried to convince us all to
give up polish and airbrush everyone, charging extra to put color on their
nails. It did not fly back then either. Some people don't care what their
cuticles look like as long as they have polish on. I have seen this with
people who go to Deep Discount Salons.
I have charged extra for polish when it cost me extra like some of OPI's
Diamond Dust at $7 a bottle. If it cost me more it is going to cost the
client more. I agree that this should be an additional charge on top of a
manicure and not an $80 enhancement charge. Techs could double the manicure
charge since they would be coming back in two weeks instead of one, and it
will cover the time and cost. It depends on the market in their area. That's
what we all thought "No Chip Manicures" were going to be, but they fooled
us.
The products being "buzzed" in the past did not deliver what they were
advertising. I, and many of the other Nail Professionals had been "Turned
Off" to the idea of a "No Chip Manicure" after feeling we had wasted hard
earned money. As I said before I understand your Product is a new one, and I
have No Experience with it. So Please don't take offence, because non was
offered. I was very happy to see that Our Industry has taken a big step
forward!
I wish you nothing but the best with your New Products,
Sheryl Goldberg
Licensed Nail Tech/Educator
[email protected]
That's my ramble. LOL
OH and one last thing. I don't think you all should feel guilty about using
buzz words to advertise your services. The buzz words are smart marketing
with one goal. Drive clients to your door not your competition. There is
nothing wrong with that, so long as you deliver what you are advertising.
Kind Regards,
Elaine T. Watson
Star Nail International
Vice President of Marketing and Sales
Global Education Director
800.782.7624 extension 321
fax 661.257.5847
[email protected]
Blog: itsnotarealjob.blogspot.com
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