Thank you, Sheryl. I didn't want you to take any offense in what I said either. And, please, don't take that as correcting you. You are correct in what you say (for many manufacturers). I simply like to clarify where Star stands.
To everyone else: History in the Nail Industry is being made. For the first time in decades we finally have a brand new category. It doesn't fall into Manicure or Artificial. There isn't extension. It's a polish alternative (again as we suggest it). It is a great opportunity, for us as techs, to take back our clients from the discount salons by offering UV color instead of polish color. This is exciting. And right now, there is a TON of choices flooding the industry. Just sit back and relax. In a few years it will narrow down. The brands that are successful will still be around. Incidentally, the talk going around about bottle vs pot. I certainly could have put mine into a bottle, but here are some reasons why I felt it wouldn't work for "my" formula. The viscosity is thicker than traditional polish (our brand not every brand). So a little metal ball in the bottle would not be able to safely mix the product. True pigment can settle to some degree. Traditional white gel (non soak) that we've been selling for decades still needs to be stirred to keep the titanium dioxide from settling. Next, I felt that the traditional neck of the bottle was too small. When I put my formula into the bottle..and you pull the brush out...lots of gel is coming off the neck of the brush and into the neck of the bottle. It's very easy to have it get trapped by air escaping and cause the gel to bottle neck and go down the outside of the bottle. Again, I want to be VERY clear..."our formula not every formula". And lastly, I'm tired of things being easy for our "clients" to do them. I felt in a pot with a brush says, "you can't do this if you're not a tech". I finally had something to bring people back to my customers salons. I don't want it to be the next "polish" found in drugstores. I sooooooooo wouldn't want to be a tech right now with all this information coming at you. I REALLY sympathize with your situations! Too much is coming at you. The best way you all can make your decision is just trying a little of everyone's product and deciding for yourself what works better for you. That's how I've always done it. Good luck to each of you.....I hope what ever brand you choose, that you're successful with it. And that your business grows to what it was before all the discount salons came to town. Kind Regards, Elaine T. Watson Star Nail International Vice President of Marketing and Sales Global Education Director 800.782.7624 extension 321 fax 661.257.5847 [email protected] Blog: itsnotarealjob.blogspot.com On Tue, Apr 27, 2010 at 10:54 AM, Sheryl GOldberg <[email protected]> wrote: > Elaine, > > > > I have not had any experience with your products, so I have made No > Statements about Your Products. I understand your product is also new. I > was commenting on what has been in the past, when my opinion on something > new was asked for. > > > > If a company “Names” a product a “Manicure” I would think it should > fall into the manicure category, not try to slip an enhancement produce in > as a manicure, which is what SOG in the past has been. Also most of us > remember a Man in the “Airbrushing Industry” who tried to convince us all to > give up polish and airbrush everyone, charging extra to put color on their > nails. It did not fly back then either. Some people don’t care what their > cuticles look like as long as they have polish on. I have seen this with > people who go to Deep Discount Salons. > > > > I have charged extra for polish when it cost me extra like some of OPI’s > Diamond Dust at $7 a bottle. If it cost me more it is going to cost the > client more. I agree that this should be an additional charge on top of a > manicure and not an $80 enhancement charge. Techs could double the manicure > charge since they would be coming back in two weeks instead of one, and it > will cover the time and cost. It depends on the market in their area. That’s > what we all thought “No Chip Manicures” were going to be, but they fooled > us. > > > > The products being “buzzed” in the past did not deliver what they were > advertising. I, and many of the other Nail Professionals had been “Turned > Off” to the idea of a “No Chip Manicure” after feeling we had wasted hard > earned money. As I said before I understand your Product is a new one, and I > have No Experience with it. So Please don’t take offence, because non was > offered. I was very happy to see that Our Industry has taken a big step > forward! > > > > I wish you nothing but the best with your New Products, > > > > Sheryl Goldberg > > Licensed Nail Tech/Educator > > [email protected] > > > > > > > > > > That's my ramble. LOL > > > OH and one last thing. I don't think you all should feel guilty about > using buzz words to advertise your services. The buzz words are smart > marketing with one goal. Drive clients to your door not your competition. > There is nothing wrong with that, so long as you deliver what you are > advertising. > > Kind Regards, > Elaine T. Watson > Star Nail International > Vice President of Marketing and Sales > Global Education Director > 800.782.7624 extension 321 > fax 661.257.5847 > [email protected] > Blog: itsnotarealjob.blogspot.com > > > > > > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<nailtech%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<nailtech%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<nailtech%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > -- You received this message because you are subscribed to the Google Groups "NailTech" group. 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