"Manicure" as defined by Webster, is "cosmetic treatment of the fingernails". As I learned it, it means "pertaining to the hands". Celebrities call their enhancements "manicures" all the time, it's just a regional thing or how some refer to what is "being done to their hands".
Using the buzz phrase "No chip manicure" is not delivering falsely, I see nothing wrong with the use of this phrase in conjunction with SOG's - if you feel your clients are being mislead into an "enhancement service" and not a simple water manicure, that's all in how it's presented. If you are distinguishing the two based on prep vs. NO prep to the natural nail, then I see the point and agree. Buzz words, key phrases- that's all marketing and how we get someone in the door. I'm not lying when I say "no chip manicure" in reference to SOG's. I'm also not sitting someone down and beginning prep on their nails without them knowing exactly what I'm doing. On 4/27/10, Sheryl GOldberg <[email protected]> wrote: > Elaine, > > > > I have not had any experience with your products, so I have made No > Statements about Your Products. I understand your product is also new. I > was commenting on what has been in the past, when my opinion on something > new was asked for. > > > > If a company "Names" a product a "Manicure" I would think it should > fall into the manicure category, not try to slip an enhancement produce in > as a manicure, which is what SOG in the past has been. Also most of us > remember a Man in the "Airbrushing Industry" who tried to convince us all to > give up polish and airbrush everyone, charging extra to put color on their > nails. It did not fly back then either. Some people don't care what their > cuticles look like as long as they have polish on. I have seen this with > people who go to Deep Discount Salons. > > > > I have charged extra for polish when it cost me extra like some of OPI's > Diamond Dust at $7 a bottle. If it cost me more it is going to cost the > client more. I agree that this should be an additional charge on top of a > manicure and not an $80 enhancement charge. Techs could double the manicure > charge since they would be coming back in two weeks instead of one, and it > will cover the time and cost. It depends on the market in their area. That's > what we all thought "No Chip Manicures" were going to be, but they fooled > us. > > > > The products being "buzzed" in the past did not deliver what they were > advertising. I, and many of the other Nail Professionals had been "Turned > Off" to the idea of a "No Chip Manicure" after feeling we had wasted hard > earned money. As I said before I understand your Product is a new one, and I > have No Experience with it. So Please don't take offence, because non was > offered. I was very happy to see that Our Industry has taken a big step > forward! > > > > I wish you nothing but the best with your New Products, > > > > Sheryl Goldberg > > Licensed Nail Tech/Educator > > [email protected] > > > > > > > > > > That's my ramble. LOL > > OH and one last thing. I don't think you all should feel guilty about using > buzz words to advertise your services. The buzz words are smart marketing > with one goal. Drive clients to your door not your competition. There is > nothing wrong with that, so long as you deliver what you are advertising. > > > > Kind Regards, > Elaine T. Watson > Star Nail International > Vice President of Marketing and Sales > Global Education Director > 800.782.7624 extension 321 > fax 661.257.5847 > [email protected] > Blog: itsnotarealjob.blogspot.com > > > > > > > > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected] > <mailto:nailtech%[email protected]> . > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > > > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > > -- Sent from my mobile device Becky F. Licensed Nail Tech KC, Mo. -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
