Hi Sheryl,
We have been doing soak off gel manicures and gel pedicures for about 7 years now. I realize some products might not have done everything they said they would do. But after 7 years and hundreds of thousands of bottles sold, we wouldn't still be doing this if ours didn't. We have customers that have been using it for the entire 7 years and have built their business around just this one product. Steps: Wash hands Soak two to five minutes (not acetone, this step is not to remove old product. Just to moisturize and sanitize) Cuticle maintenance w cuticle remover Wash hands Prep and shape Prime 1 coat of 1-Step (comes in a nail polish bottle) Cure 2 minutes Wipe Lotion massage To make a spa service we add scrub, masque, paraffin, warm gloves. If we are doing a pedicure we add callous remover. I don't consider it to be deceptive to call the above service a gel manicure or pedicure. We don't call ours no chip, but some of the salons that use it do. I wouldn't really even consider it deceptive to call the above service a "no chip manicure". The finished product does not look thick or bulky in any way. They look like very shiny, well-manicured nails. We can even repair nail problems like "ski slope" or nail splitting. Once the product is applied, weak or damaged nails immediately stop being painful. It also holds the nail together while a new strong nail can grow out. Clients love this stuff. I have done the entire application without any bells and whistles in 15 minutes. I don't really recommend that, but it is possible. Our stuff doesn't chip, peal, split, crack, break, lift and can be used with any of our 59 colors of gel. We recommend doing a Gel Manicure every third service. Week 1 - Gel manicure Week 2- regular manicure Week 3- regular manicure Week 4 - Gel manicure The product will last until the nail until it grows out, is filed off or is soaked off. I have had them on 14 weeks without a fill and even used a clipper on them. I understand your opinion, but I also respectfully disagree. Erick Westcott, CEO Gelousy Gel Nail Systems 1745 W Deer Valley RD STE 124 Phoenix AZ 85027 602-493-9043 Fax: 602-493-2544 [email protected] www.gelousy.com From: [email protected] [mailto:[email protected]] On Behalf Of Sheryl GOldberg Sent: Tuesday, April 27, 2010 10:54 AM To: [email protected] Subject: RE: NailTech:: SHELLAC ATTACK - How Different Elaine, I have not had any experience with your products, so I have made No Statements about Your Products. I understand your product is also new. I was commenting on what has been in the past, when my opinion on something new was asked for. If a company "Names" a product a "Manicure" I would think it should fall into the manicure category, not try to slip an enhancement produce in as a manicure, which is what SOG in the past has been. Also most of us remember a Man in the "Airbrushing Industry" who tried to convince us all to give up polish and airbrush everyone, charging extra to put color on their nails. It did not fly back then either. Some people don't care what their cuticles look like as long as they have polish on. I have seen this with people who go to Deep Discount Salons. I have charged extra for polish when it cost me extra like some of OPI's Diamond Dust at $7 a bottle. If it cost me more it is going to cost the client more. I agree that this should be an additional charge on top of a manicure and not an $80 enhancement charge. Techs could double the manicure charge since they would be coming back in two weeks instead of one, and it will cover the time and cost. It depends on the market in their area. That's what we all thought "No Chip Manicures" were going to be, but they fooled us. The products being "buzzed" in the past did not deliver what they were advertising. I, and many of the other Nail Professionals had been "Turned Off" to the idea of a "No Chip Manicure" after feeling we had wasted hard earned money. As I said before I understand your Product is a new one, and I have No Experience with it. So Please don't take offence, because non was offered. I was very happy to see that Our Industry has taken a big step forward! I wish you nothing but the best with your New Products, Sheryl Goldberg Licensed Nail Tech/Educator <mailto:[email protected]> [email protected] That's my ramble. LOL OH and one last thing. I don't think you all should feel guilty about using buzz words to advertise your services. The buzz words are smart marketing with one goal. Drive clients to your door not your competition. There is nothing wrong with that, so long as you deliver what you are advertising. Kind Regards, Elaine T. Watson Star Nail International Vice President of Marketing and Sales Global Education Director 800.782.7624 extension 321 fax 661.257.5847 [email protected] Blog: itsnotarealjob.blogspot.com -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected] <mailto:nailtech%[email protected]> . For more options, visit this group at http://groups.google.com/group/nailtech?hl=en. -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en. -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. 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