<<But - the strongest thing that HD has going for them - MARKETING. There are so many people out there that don't even know that other manufacturers make cruiser style motorcycles.. In the mind of the public - Harley Davidson means motorcycle. Anything else just doesn't mean anything. Thoughts?>> -Joey Good analysis, Joey. It's the same as Kleenex means tissues or Xerox means copiers. H-D has just been around so long and has been so publicized as being the product that most casual observers make that connection. The media is part of it. Movie stars don't ride a motorcycle, they "ride a Harley" even when they don't. Ask anyone what Brando rode in "The Wild One". In fact, it was a Triumph. It takes a long time to change perceptions, if they ever change. And the Japanese add to it by building and promoting bikes that look and sound like Harleys, because "that's what the public wants." Just keep correcting those with misperceptions. And when you tell them you ride a Honda, don't be surprised if they say "oh, one of those little bikes the nicest people ride." Ah, the power of advertising! Jay S 92 NH750 South Florida
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