So you're saying to buy a Harley if you require complimentary comments from complete strangers to feel better about yourself? :)
On 8/8/10, [email protected] <[email protected]> wrote: > It's more than Marketing. It's life style. HD got it before most. Who else > would tattoo a logo or name on their body. Brother-hood. My friend made his > point one night. He said keep an open mind and ride my hog to dinner and > I'll ride your bike. As I was riding I was thinking how much better a bike > my night hawk was and better built. When we pulled into the lot I didn't get > off his hog before some girl said nice bike. Couple guys walked up and > commented how nice the bike was. Long story short, not less than 10 people > commented on his hog. As we sat down for dinner he was smiling and just said > see. I looked at him and said I can see your point. Like joining an > exclusive club, it has benefits beyond the mechanics. > Sent from my Verizon Wireless BlackBerry > > -----Original Message----- > From: [email protected] > Sender: [email protected] > Date: Sun, 8 Aug 2010 07:02:18 > To: <[email protected]> > Reply-To: [email protected] > Subject: [Nighthawk Lovers] A Brutally Honest Harley Commercial > > <<But - the strongest thing that HD has going for them - MARKETING. > There are so many people out there that don't even know that other > manufacturers make cruiser style motorcycles.. In the mind of the public - > Harley Davidson means > motorcycle. Anything else just doesn't mean anything. > Thoughts?>> > -Joey > > > Good analysis, Joey. It's the same as Kleenex means tissues or Xerox means > copiers. H-D has just been around so long and has been so publicized as > being the product that most casual observers make that connection. The > media is part of it. Movie stars don't ride a motorcycle, they "ride a > Harley" even when they don't. Ask anyone what Brando rode in "The Wild > One". In > fact, it was a Triumph. It takes a long time to change perceptions, if > they ever change. And the Japanese add to it by building and promoting > bikes > that look and sound like Harleys, because "that's what the public wants." > > Just keep correcting those with misperceptions. And when you tell them you > ride a Honda, don't be surprised if they say "oh, one of those little bikes > the nicest people ride." Ah, the power of advertising! > > Jay S > 92 NH750 > South Florida > > -- > You received this message because you are subscribed to the Google Groups > "Nighthawk Motorcycle Lovers!" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/nighthawk_lovers?hl=en. > > > -- > You received this message because you are subscribed to the Google Groups > "Nighthawk Motorcycle Lovers!" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/nighthawk_lovers?hl=en. > > -- Sent from my mobile device -Kyle -- You received this message because you are subscribed to the Google Groups "Nighthawk Motorcycle Lovers!" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nighthawk_lovers?hl=en.
