It's more than Marketing. It's life style. HD got it before most. Who else would tattoo a logo or name on their body. Brother-hood. My friend made his point one night. He said keep an open mind and ride my hog to dinner and I'll ride your bike. As I was riding I was thinking how much better a bike my night hawk was and better built. When we pulled into the lot I didn't get off his hog before some girl said nice bike. Couple guys walked up and commented how nice the bike was. Long story short, not less than 10 people commented on his hog. As we sat down for dinner he was smiling and just said see. I looked at him and said I can see your point. Like joining an exclusive club, it has benefits beyond the mechanics. Sent from my Verizon Wireless BlackBerry
-----Original Message----- From: [email protected] Sender: [email protected] Date: Sun, 8 Aug 2010 07:02:18 To: <[email protected]> Reply-To: [email protected] Subject: [Nighthawk Lovers] A Brutally Honest Harley Commercial <<But - the strongest thing that HD has going for them - MARKETING. There are so many people out there that don't even know that other manufacturers make cruiser style motorcycles.. In the mind of the public - Harley Davidson means motorcycle. Anything else just doesn't mean anything. Thoughts?>> -Joey Good analysis, Joey. It's the same as Kleenex means tissues or Xerox means copiers. H-D has just been around so long and has been so publicized as being the product that most casual observers make that connection. The media is part of it. Movie stars don't ride a motorcycle, they "ride a Harley" even when they don't. Ask anyone what Brando rode in "The Wild One". In fact, it was a Triumph. It takes a long time to change perceptions, if they ever change. And the Japanese add to it by building and promoting bikes that look and sound like Harleys, because "that's what the public wants." Just keep correcting those with misperceptions. And when you tell them you ride a Honda, don't be surprised if they say "oh, one of those little bikes the nicest people ride." Ah, the power of advertising! Jay S 92 NH750 South Florida -- You received this message because you are subscribed to the Google Groups "Nighthawk Motorcycle Lovers!" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nighthawk_lovers?hl=en. -- You received this message because you are subscribed to the Google Groups "Nighthawk Motorcycle Lovers!" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nighthawk_lovers?hl=en.
