I really like Chrome's "create application shortcut" feature. It lets you
treat a website more like an application, by giving it it's own taskbar
item (win7), branded icon, separate context (i.e. you can be logged into 2
different gmail accounts in separate app instances - unlike with tabs), and
reduced chrome (no tabs, address bar, bookmarks, etc.). I normally have my
personal gmail, work gmail, calendar, google docs, home ip camera viewer,
cloud9 ide, github, facebook and twitter open in this way (all with their
own clearly identifiable icons). It needn't be said that eventually there
will be an online alternative to almost every app, and that lots of people
will be completely online.

In that case, people are going to need a way to see and manage all their
apps, a starting point. Today we use a desktop metaphor for that, which has
been optimized for decades. I can imagine users finding an online version
of that for their online apps just as useful. Their cloud apps would be
neatly organized, iconized and available to launch. Their cloud documents
and cloud media could be viewable and playable with just a few clicks.
There could be tools for app discovery and "installation". All accessible
from any machine, of course.

I wouldn't bet against a promising scrappy start-up in it for the long-haul
pursuing "online desktop" dominance. A brave founder could burst on the
scene and declare themselves the first person to live completely on the
cloud, giving up all traditional apps. Monetization would come from
integration and discovery of content providers (i.e. spotify, netflix,
etc.). Judging from the video (I thought it was well done), and if the code
holds up, Dennis looks like the technical lead. Open req's: "business
co-founder", "investor co-founder" and some devs.

Baz

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