Hi Guys,

This is why you should stick to whats working.

1. http://www.youtube.com/watch?v=dSG6C33GwsE, Matt cutts saying somewhere
you should have a extension, so some extension is better than no extension

2. Even though Google might not care, you get traffic from other sources
aswell, having a standard extension is better in getting crawled, indexed
and ranked by other search engines

3. Do a search for "site:arstechnica.com" in google, you would find all
pages for arstechnica site, there URLs are modded to use .ars, notice how
the .ars pages actually start to appear in its index after 60th page onwards

4. When a user sees your page in search engine result as
http://www.site.com/page.html vs http://www.site.com/page.modurl, they are
more likely to click on a known URL format, unless you expect a lot of
techie types who don't care.

5. When was the last time you searched for something and saw a modded URL
ranking for your query?

6. Do you want to be Google Ginnie pig? Google says we index text in flash,
do you start to put all your content in flash without considering how
effective they are at doing so?

7. What is the advantage or URL modding?

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