Interesting points Adi. 


This is why you should stick to whats working.

>1. http://www.youtube.com/watch?v=dSG6C33GwsE, Matt cutts saying somewhere
you should have a extension, so some extension is better than no extension

Hmm, I hear him say it more from a point of view of confusing users. Not
really in relation to SERPs. In fact, he specifically states "it won't have
an effect on your core ranking" near the end.

>2. Even though Google might not care, you get traffic from other sources
aswell, having a standard extension is better in getting crawled, indexed
and ranked by other search engines

Can you explain why? I get curious when I hear someone say it's just
"better".

>3. Do a search for "site:arstechnica.com" in google, you would find all
pages for arstechnica site, there URLs are modded to use .ars, notice how
the .ars pages actually start to appear in its index after 60th page onwards

I'm not sure this is a very accurate example of any particular problem with
modded extensions. The .ars pages you refer to all seem to be 4-5 years old.
I did the same listing on the original poster's site, and there are more
.logic pages higher up than .html extension. All that said, I don't even
know what sort of ranking the "site" list outputs. I would have thought it
would have been in order of index date DESC.

>4. When a user sees your page in search engine result as
http://www.site.com/page.html vs http://www.site.com/page.modurl, they are
more likely to click on a known URL format, unless you expect a lot of
techie types who don't care.

This is true indeed. And as time goes on will only become more true. Really
only applicable to modded extensions rather than no extensions at all.

>5. When was the last time you searched for something and saw a modded URL
ranking for your query?

True dat. 

>6. Do you want to be Google Ginnie pig? Google says we index text in flash,
do you start to put all your content in flash without considering how
effective they are at doing so?
Again true. Dropping extensions would really be classed as being a ginny pig
however. It's been done for yonks.


>7. What is the advantage or URL modding?

I take it you mean extension modding. URL modding has huge benefits.
Extension: None apart from a nifty effect really.

 

Aaron

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