You kinda answered your own question there, Roger. What would you be
branding to if 4e isn't licensed? Um, that's sorta why people are discussing
the viability of uniting to create recognizable third party branding
recognition on their own.
There is a BIG difference behind pushing third party brand recognition now
in a consumer environment where the d20 logo is still available, and working
towards one in an environment where the d20 logo is no longer available.
Indeed, looking at current and previous attempts to create such branding and
saying it won't work were the d20 logo pulled is a false conclusion because
we're talking two radically different situations. If a collective were
designed around a single branding scheme in the absence of d20, there would
be no difference than any other recognized brand allowing third parties to
operate under their logo, except such an attempt would have the opportunity
to capitalize on the transition. The important difference is the amount of
effort people put behind the situation because they don't have the d20 logo
to fall back on.
Regards,
Steven Trustrum
President For Life (or until the money runs out)
Misfit Studios
http://www.misfit-studios.com
[EMAIL PROTECTED]
416-857-2433
-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Roger Bert
Sent: Sunday, August 13, 2006 3:10 AM
To: ogf-l@mail.opengamingfoundation.org
Subject: RE: [Ogf-l] RE: OGL Logos
If 4E is not licensed then you can't brand your OGL products to D&D or d20
for that matter. The d20 System Trademark license and licensees will likely
be rescinded by WOTC. Who are you going to be branding too?
Perhaps today a little "OGL" logo means it is compatible with D&D more or
less for the very few purchasers who know what the OGL is or even notice the
logo. But this will be meaningless when the logos disappear from the real
D&D books.
If your product is not meant to be played with D&D than using a logo is
really meaningless even now. Gamers want a fun and useable game and they
could care less if publishers can re-use their material. Gamers can reuse
anything they want!
And, to be blunt, most of the publishers are not re-using material from
other companies. Sure, there has been a little. But like I said the people
who could reuse the material already know what to look for.
There is no need for an OGL logo and this is especially true if 4E is not
released under the OGL.
Product branding, artwork, and any logos should relate to the product (and
publisher) and not to the OGL.
-Roger
-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] Behalf Of Steven
Trustrum
Sent: Saturday, August 12, 2006 8:32 PM
To: ogf-l@mail.opengamingfoundation.org
Subject: RE: [Ogf-l] RE: OGL Logos
Roger, marketing isn't just about what currently works under an existing
system but also what can be made to work under a new framework. If 4e is
released and isn't licensed, alternatives will become necessary to anyone
looking to continue their OGL lines with any sort of non-WotC related
branding. That too, is (as you put it), a fact.
Regards,
Steven Trustrum
President For Life (or until the money runs out)
Misfit Studios
http://www.misfit-studios.com
[EMAIL PROTECTED]
416-857-2433
-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Roger Bert
Sent: Saturday, August 12, 2006 8:24 PM
To: ogf-l@mail.opengamingfoundation.org
Subject: [Ogf-l] RE: OGL Logos
I can't believe that everyone is so interested in someone else's logos and
willing to debate it so much.
Here is the fact: The only logo that means anything is the d20 System logo.
It means something to most D&D players out there. It means something to them
because Wizards of the Coast spent a lot of marketing dollars on it and it
is seen on every D&D book. Heck, even all the 3E D&D player's haven't even
noticed it or care. I mean no offense to anyone but none of you need an OGL
logo. You would be better served using the time and money you would spend on
an OGL logo to make your product better.
The very, very, very few gamers out there that care about the OGL already
know what to look for.
Good Gaming.
-Roger
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