Acho que ficaria legal o formato do Brasil nessa parte central vermelha. Quando fui registrar, quase tirei o "Foundation" do nome e já me referia como Open Knowledge Brasil, apesar de já fazer referência sem o nome antes dessa mudança. Faz muito mais sentido sem o "Foundation".
Uma tradução rápida do nosso propósito: *Um mundo onde conhecimento empodera muitos, não uns poucos.* *Um mundo onde dados nos liberta - para tomarmos decisões informadas sobre como vivemos, o que compramos e quem ganha nosso voto.* *Um mundo onde informação e conhecimento são acessíveis - e aparente(?) - para todos.* *Esse é o mundo que escolhemos.* Não gostei muito do slogan pois foca apenas em dados: *Veja como os dados podem mudar o mundo* Que tal usarmos algo como? *Veja como o livre acesso ao conhecimento pode mudar o mundo* Apesar do foco ter sido dados, prefiro sermos mais gerais. ---------- Forwarded message ---------- From: Laura James <[email protected]> Date: 2014-04-11 6:02 GMT-03:00 Subject: [OKFN-Local-Coord] Branding update: words and logos To: Open Knowledge Foundation Local Coordinators Mailing List < [email protected]> Hello, In today's email: * the words for talking about Open Knowledge * the background to the logo design * introducing the new logo * some ideas of ways we'll use the logo Following last week's email describing who we are and what we do, here's some more words we use to talk about ourselves: About our brand and what motivates us: A revolution in technology is happening and it's changing everything we do. Never before has so much data been collected and analysed. Never before have so many people had the ability to freely, easily and quickly share information across the globe. Governments and corporations are using this data to create knowledge about our world, and make decisions about our future. But who should control this data and the ability to find insights and make decisions? The many, or the few? This is a choice that we get to make. The future is up for grabs. Do we want to live in a world where access to knowledge is "closed", and the power and understanding it brings is controlled by the few? Or, do we choose a world where knowledge is "open" and we are all empowered to make informed choices about our future? We believe that knowledge should be open, and that everyone - from citizens to scientists, from enterprises to entrepreneurs, - should have access to the information they need to understand and shape the world around them. Our core purpose: A world where knowledge creates power for the many, not the few. A world where data frees us - to make informed choices about how we live, what we buy and who gets our vote. A world where information and insights are accessible - and apparent - to everyone. This is the world we choose. Our tagline: *See how data can change the world* *Onto the logo!* About the visual identity (logo) - which we call the "data earth" The "data Earth" visual identity is designed to represent the organisation we heard about through the brand development process. The data earth works with the words about the brand and Open Knowledge culture on several levels: (1) it's data derived [which is a good fit, we are all about data!], (2) it's an 'O' standing for Open, (3) also an earth [global, inclusive, diverse]. These are three powerful aspects and to have all 3 in one visual identity which is coherent is especially great in branding terms, making this a powerful and special identity. The "data earth" is inspired by the Open Data Index, which many of you helped to create. We can use the "data earth" idea to create logos for Open Knowledge in general, for local groups and for working groups. There will be more information about these variants soon! Examples: The typeface is openly licensed Lato. We will also have graphics for banners, business card templates, guidance on colour palette and graphic styles (for use on websites and printed materials), T shirt designs and sticker designs coming soon. In the meantime to give you some idea of how things could look, here are example concepts for banners and merchandise: https://drive.google.com/file/d/0B6u30TgpCsjjUkNQTlpJMU00YU0/edit?usp=sharing https://drive.google.com/file/d/0B6u30TgpCsjjbGdwN1dMV1JMYW8/edit?usp=sharing And finally... Please be patient as we prepare more materials for you! We will have lots of tools and templates for you which will make it easy for you to use the new graphics for best effect. The graphics included here are illustrations only, not ready for use :) All this information is now on the wiki here: http://wiki.okfn.org/About_the_Open_Knowledge_brand Best regards, Laura -- * Dr Laura James CEO * *skype: laura.james | *@LaurieJ <http://twitter.com/LaurieJ> * Open Knowledge <http://okfn.org/> - See how data can change the world http://okfn.org/ <http://okfn.org/> | @okfn <http://twitter.com/OKFN> | Facebook <https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> <http://okfn.org/about/newsletter> * _______________________________________________ okfn-local-coord mailing list [email protected] https://lists.okfn.org/mailman/listinfo/okfn-local-coord Unsubscribe: https://lists.okfn.org/mailman/options/okfn-local-coord -- Everton Zanella Alvarenga (also Tom) Open Knowledge Brasil - Rede pelo Conhecimento Livre http://br.okfn.org
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