Mudei de opinião: acho que manter o mesmo logo da OKF central é importante e que não deveríamos mudá-lo.
2014-04-11 10:12 GMT-03:00 Carolina Rossini <[email protected]>: > gostei bastante do logo > > o "apparent" nao faz sentido > > e so focar en "dados" tambem nao faz sentido > > > On Fri, Apr 11, 2014 at 9:10 AM, Vitor Baptista > <[email protected]>wrote: > >> Curti a ideia do Brasil na parte vermelha, Tom. Depois vou tentar fazer. >> >> A mudança de nome fica legal no caso dos capítulos locais (Open Knowledge >> Brasil ao invés de Open Knowledge Foundation Brasil), mas ainda não me >> acostumei com o nome da central. Tipo "Hi, I'm Vitor and I work for Open >> Knowledge" :P >> >> Abraços, >> >> >> 2014-04-11 9:15 GMT-03:00 Everton Zanella Alvarenga < >> [email protected]>: >> >>> Acho que ficaria legal o formato do Brasil nessa parte central vermelha. >>> >>> Quando fui registrar, quase tirei o "Foundation" do nome e já me referia >>> como Open Knowledge Brasil, apesar de já fazer referência sem o nome antes >>> dessa mudança. Faz muito mais sentido sem o "Foundation". >>> >>> Uma tradução rápida do nosso propósito: >>> >>> >>> *Um mundo onde conhecimento empodera muitos, não uns poucos.* >>> >>> >>> >>> * Um mundo onde dados nos liberta - para tomarmos decisões informadas >>> sobre como vivemos, o que compramos e quem ganha nosso voto.* >>> >>> >>> *Um mundo onde informação e conhecimento são acessíveis - e aparente(?) >>> - para todos. * >>> >>> >>> *Esse é o mundo que escolhemos.* >>> Não gostei muito do slogan pois foca apenas em dados: >>> >>> *Veja como os dados podem mudar o mundo* >>> >>> Que tal usarmos algo como? >>> >>> *Veja como o livre acesso ao conhecimento pode mudar o mundo* >>> >>> Apesar do foco ter sido dados, prefiro sermos mais gerais. >>> >>> ---------- Forwarded message ---------- >>> From: Laura James <[email protected]> >>> Date: 2014-04-11 6:02 GMT-03:00 >>> Subject: [OKFN-Local-Coord] Branding update: words and logos >>> To: Open Knowledge Foundation Local Coordinators Mailing List < >>> [email protected]> >>> >>> >>> Hello, >>> >>> In today's email: >>> >>> * the words for talking about Open Knowledge >>> >>> * the background to the logo design >>> >>> * introducing the new logo >>> >>> * some ideas of ways we'll use the logo >>> >>> >>> Following last week's email describing who we are and what we do, here's >>> some more words we use to talk about ourselves: >>> >>> About our brand and what motivates us: >>> >>> A revolution in technology is happening and it's changing >>> everything we do. >>> >>> Never before has so much data been collected and analysed. Never before >>> have so many people had the ability to freely, easily and quickly share >>> information across the globe. >>> >>> Governments and corporations are using this data to create knowledge >>> about our world, and make decisions about our future. >>> >>> But who should control this data and the ability to find insights and >>> make decisions? The many, or the few? This is a choice that we get to make. >>> The future is up for grabs. >>> >>> Do we want to live in a world where access to knowledge is "closed", and >>> the power and understanding it brings is controlled by the few? Or, do we >>> choose a world where knowledge is "open" and we are all empowered to make >>> informed choices about our future? >>> >>> We believe that knowledge should be open, and that everyone - from >>> citizens to scientists, from enterprises to entrepreneurs, - should have >>> access to the information they need to understand and shape the world >>> around them. >>> >>> >>> Our core purpose: >>> >>> A world where knowledge creates power for the many, not the few. >>> >>> A world where data frees us - to make informed choices about how we >>> live, what we buy and who gets our vote. >>> >>> A world where information and insights are accessible - and apparent - >>> to everyone. >>> >>> >>> This is the world we choose. >>> >>> Our tagline: >>> >>> *See how data can change the world* >>> >>> >>> *Onto the logo!* >>> >>> >>> >>> About the visual identity (logo) - which we call the "data earth" >>> >>> The "data Earth" visual identity is designed to represent the >>> organisation we heard about through the brand development process. The >>> data earth works with the words about the brand and Open Knowledge culture >>> on several levels: >>> >>> (1) it's data derived [which is a good fit, we are all about data!], >>> >>> (2) it's an 'O' standing for Open, >>> >>> (3) also an earth [global, inclusive, diverse]. >>> >>> These are three powerful aspects and to have all 3 in one visual >>> identity which is coherent is especially great in branding terms, making >>> this a powerful and special identity. >>> >>> The "data earth" is inspired by the Open Data Index, which many of you >>> helped to create. >>> >>> We can use the "data earth" idea to create logos for Open Knowledge in >>> general, for local groups and for working groups. There will be more >>> information about these variants soon! >>> >>> Examples: >>> >>> >>> The typeface is openly licensed Lato. >>> >>> We will also have graphics for banners, business card templates, >>> guidance on colour palette and graphic styles (for use on websites and >>> printed materials), T shirt designs and sticker designs coming soon. >>> >>> In the meantime to give you some idea of how things could look, here are >>> example concepts for banners and merchandise: >>> >>> >>> https://drive.google.com/file/d/0B6u30TgpCsjjUkNQTlpJMU00YU0/edit?usp=sharing >>> >>> >>> https://drive.google.com/file/d/0B6u30TgpCsjjbGdwN1dMV1JMYW8/edit?usp=sharing >>> >>> And finally... >>> >>> Please be patient as we prepare more materials for you! >>> >>> We will have lots of tools and templates for you which will make it easy >>> for you to use the new graphics for best effect. The graphics included here >>> are illustrations only, not ready for use :) >>> >>> All this information is now on the wiki here: >>> http://wiki.okfn.org/About_the_Open_Knowledge_brand >>> >>> >>> Best regards, >>> >>> Laura >>> >>> -- >>> >>> >>> >>> * Dr Laura James CEO * >>> >>> *skype: laura.james | *@LaurieJ <http://twitter.com/LaurieJ> >>> >>> >>> >>> * Open Knowledge <http://okfn.org/> - See how data can change the >>> world http://okfn.org/ <http://okfn.org/> | @okfn >>> <http://twitter.com/OKFN> | Facebook >>> <https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> >>> <http://okfn.org/about/newsletter> * >>> >>> >>> _______________________________________________ >>> okfn-local-coord mailing list >>> [email protected] >>> https://lists.okfn.org/mailman/listinfo/okfn-local-coord >>> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-local-coord >>> >>> >>> >>> >>> -- >>> Everton Zanella Alvarenga (also Tom) >>> Open Knowledge Brasil - Rede pelo Conhecimento Livre >>> http://br.okfn.org >>> >>> _______________________________________________ >>> okfn-br mailing list >>> [email protected] >>> https://lists.okfn.org/mailman/listinfo/okfn-br >>> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br >>> >>> >> >> >> -- >> >> Vítor Baptista >> >> Developer | http://vitorbaptista.com | >> LinkedIn<http://www.linkedin.com/in/vitorbaptista>| >> @vitorbaptista <http://twitter.com/vitorbaptista> >> >> The Open Knowledge Foundation <http://okfn.org> >> >> *Empowering through Open Knowledge* >> >> http://okfn.org/ | @okfn <http://twitter.com/okfn> | OKF on >> Facebook<https://www.facebook.com/OKFNetwork> | >> Blog <http://blog.okfn.org/> | >> Newsletter<http://okfn.org/about/newsletter/> >> >> >> _______________________________________________ >> okfn-br mailing list >> [email protected] >> https://lists.okfn.org/mailman/listinfo/okfn-br >> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br >> >> > > > -- > *Carolina Rossini* > *Project Director, Latin America Resource Center* > Open Technology Institute > *New America Foundation* > // > http://carolinarossini.net/ > + 1 6176979389 > *[email protected]* > skype: carolrossini > @carolinarossini > > > _______________________________________________ > okfn-br mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-br > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br > > -- Vítor Baptista Developer | http://vitorbaptista.com | LinkedIn<http://www.linkedin.com/in/vitorbaptista>| @vitorbaptista <http://twitter.com/vitorbaptista> The Open Knowledge Foundation <http://okfn.org> *Empowering through Open Knowledge* http://okfn.org/ | @okfn <http://twitter.com/okfn> | OKF on Facebook<https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> | Newsletter<http://okfn.org/about/newsletter/>
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