Curti a ideia do Brasil na parte vermelha, Tom. Depois vou tentar fazer. A mudança de nome fica legal no caso dos capítulos locais (Open Knowledge Brasil ao invés de Open Knowledge Foundation Brasil), mas ainda não me acostumei com o nome da central. Tipo "Hi, I'm Vitor and I work for Open Knowledge" :P
Abraços, 2014-04-11 9:15 GMT-03:00 Everton Zanella Alvarenga < [email protected]>: > Acho que ficaria legal o formato do Brasil nessa parte central vermelha. > > Quando fui registrar, quase tirei o "Foundation" do nome e já me referia > como Open Knowledge Brasil, apesar de já fazer referência sem o nome antes > dessa mudança. Faz muito mais sentido sem o "Foundation". > > Uma tradução rápida do nosso propósito: > > > *Um mundo onde conhecimento empodera muitos, não uns poucos.* > > > > * Um mundo onde dados nos liberta - para tomarmos decisões informadas > sobre como vivemos, o que compramos e quem ganha nosso voto.* > > > *Um mundo onde informação e conhecimento são acessíveis - e aparente(?) - > para todos. * > > > *Esse é o mundo que escolhemos.* > Não gostei muito do slogan pois foca apenas em dados: > > *Veja como os dados podem mudar o mundo* > > Que tal usarmos algo como? > > *Veja como o livre acesso ao conhecimento pode mudar o mundo* > > Apesar do foco ter sido dados, prefiro sermos mais gerais. > > ---------- Forwarded message ---------- > From: Laura James <[email protected]> > Date: 2014-04-11 6:02 GMT-03:00 > Subject: [OKFN-Local-Coord] Branding update: words and logos > To: Open Knowledge Foundation Local Coordinators Mailing List < > [email protected]> > > > Hello, > > In today's email: > > * the words for talking about Open Knowledge > > * the background to the logo design > > * introducing the new logo > > * some ideas of ways we'll use the logo > > > Following last week's email describing who we are and what we do, here's > some more words we use to talk about ourselves: > > About our brand and what motivates us: > > A revolution in technology is happening and it's changing > everything we do. > > Never before has so much data been collected and analysed. Never before > have so many people had the ability to freely, easily and quickly share > information across the globe. > > Governments and corporations are using this data to create knowledge about > our world, and make decisions about our future. > > But who should control this data and the ability to find insights and make > decisions? The many, or the few? This is a choice that we get to make. The > future is up for grabs. > > Do we want to live in a world where access to knowledge is "closed", and > the power and understanding it brings is controlled by the few? Or, do we > choose a world where knowledge is "open" and we are all empowered to make > informed choices about our future? > > We believe that knowledge should be open, and that everyone - from > citizens to scientists, from enterprises to entrepreneurs, - should have > access to the information they need to understand and shape the world > around them. > > > Our core purpose: > > A world where knowledge creates power for the many, not the few. > > A world where data frees us - to make informed choices about how we live, > what we buy and who gets our vote. > > A world where information and insights are accessible - and apparent - to > everyone. > > > This is the world we choose. > > Our tagline: > > *See how data can change the world* > > > *Onto the logo!* > > > > About the visual identity (logo) - which we call the "data earth" > > The "data Earth" visual identity is designed to represent the organisation > we heard about through the brand development process. The data earth works > with the words about the brand and Open Knowledge culture on several levels: > > (1) it's data derived [which is a good fit, we are all about data!], > > (2) it's an 'O' standing for Open, > > (3) also an earth [global, inclusive, diverse]. > > These are three powerful aspects and to have all 3 in one visual identity > which is coherent is especially great in branding terms, making this a > powerful and special identity. > > The "data earth" is inspired by the Open Data Index, which many of you > helped to create. > > We can use the "data earth" idea to create logos for Open Knowledge in > general, for local groups and for working groups. There will be more > information about these variants soon! > > Examples: > > > The typeface is openly licensed Lato. > > We will also have graphics for banners, business card templates, guidance > on colour palette and graphic styles (for use on websites and printed > materials), T shirt designs and sticker designs coming soon. > > In the meantime to give you some idea of how things could look, here are > example concepts for banners and merchandise: > > > https://drive.google.com/file/d/0B6u30TgpCsjjUkNQTlpJMU00YU0/edit?usp=sharing > > > https://drive.google.com/file/d/0B6u30TgpCsjjbGdwN1dMV1JMYW8/edit?usp=sharing > > And finally... > > Please be patient as we prepare more materials for you! > > We will have lots of tools and templates for you which will make it easy > for you to use the new graphics for best effect. The graphics included here > are illustrations only, not ready for use :) > > All this information is now on the wiki here: > http://wiki.okfn.org/About_the_Open_Knowledge_brand > > > Best regards, > > Laura > > -- > > > > * Dr Laura James CEO * > > *skype: laura.james | *@LaurieJ <http://twitter.com/LaurieJ> > > > > * Open Knowledge <http://okfn.org/> - See how data can change the > world http://okfn.org/ <http://okfn.org/> | @okfn > <http://twitter.com/OKFN> | Facebook > <https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> > <http://okfn.org/about/newsletter> * > > > _______________________________________________ > okfn-local-coord mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-local-coord > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-local-coord > > > > > -- > Everton Zanella Alvarenga (also Tom) > Open Knowledge Brasil - Rede pelo Conhecimento Livre > http://br.okfn.org > > _______________________________________________ > okfn-br mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-br > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br > > -- Vítor Baptista Developer | http://vitorbaptista.com | LinkedIn<http://www.linkedin.com/in/vitorbaptista>| @vitorbaptista <http://twitter.com/vitorbaptista> The Open Knowledge Foundation <http://okfn.org> *Empowering through Open Knowledge* http://okfn.org/ | @okfn <http://twitter.com/okfn> | OKF on Facebook<https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> | Newsletter<http://okfn.org/about/newsletter/>
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