Massa, Edgar! :D Eu achei interessante a ideia do logo. Pelo que entendi, é uma visualização no número de datasets abertos e no número de fechados (ou no número de países com datasets abertos/fechados). Mas não entendi bem se isso vai ser atualizado (imagino que não). Idealmente, o logo seria todo verde (i.e. todos os datasets seriam abertos :P)
2014-04-11 13:46 GMT-03:00 Edgar <[email protected]>: > Achei um pouco poluído esse logo, prefiro coisas simples e fáceis de > memorizar. Mas ao mesmo tempo pode ser uma vantagem, pois pode-se criar > diversos variantes e sempre remeter ao logo original. > > Por exemplo, cliquem no quadrado com o logo no link a seguir e apertem a > barra de espaço para gerar uma nova versão do logo: > > http://www.openprocessing.org/sketch/144177 > > > > On Fri, Apr 11, 2014 at 9:15 AM, Everton Zanella Alvarenga < > [email protected]> wrote: > >> Acho que ficaria legal o formato do Brasil nessa parte central vermelha. >> >> Quando fui registrar, quase tirei o "Foundation" do nome e já me referia >> como Open Knowledge Brasil, apesar de já fazer referência sem o nome antes >> dessa mudança. Faz muito mais sentido sem o "Foundation". >> >> Uma tradução rápida do nosso propósito: >> >> >> *Um mundo onde conhecimento empodera muitos, não uns poucos.* >> >> >> >> * Um mundo onde dados nos liberta - para tomarmos decisões informadas >> sobre como vivemos, o que compramos e quem ganha nosso voto.* >> >> >> *Um mundo onde informação e conhecimento são acessíveis - e aparente(?) - >> para todos. * >> >> >> *Esse é o mundo que escolhemos.* >> Não gostei muito do slogan pois foca apenas em dados: >> >> *Veja como os dados podem mudar o mundo* >> >> Que tal usarmos algo como? >> >> *Veja como o livre acesso ao conhecimento pode mudar o mundo* >> >> Apesar do foco ter sido dados, prefiro sermos mais gerais. >> >> ---------- Forwarded message ---------- >> From: Laura James <[email protected]> >> Date: 2014-04-11 6:02 GMT-03:00 >> Subject: [OKFN-Local-Coord] Branding update: words and logos >> To: Open Knowledge Foundation Local Coordinators Mailing List < >> [email protected]> >> >> >> Hello, >> >> In today's email: >> >> * the words for talking about Open Knowledge >> >> * the background to the logo design >> >> * introducing the new logo >> >> * some ideas of ways we'll use the logo >> >> >> Following last week's email describing who we are and what we do, here's >> some more words we use to talk about ourselves: >> >> About our brand and what motivates us: >> >> A revolution in technology is happening and it's changing >> everything we do. >> >> Never before has so much data been collected and analysed. Never before >> have so many people had the ability to freely, easily and quickly share >> information across the globe. >> >> Governments and corporations are using this data to create knowledge >> about our world, and make decisions about our future. >> >> But who should control this data and the ability to find insights and >> make decisions? The many, or the few? This is a choice that we get to make. >> The future is up for grabs. >> >> Do we want to live in a world where access to knowledge is "closed", and >> the power and understanding it brings is controlled by the few? Or, do we >> choose a world where knowledge is "open" and we are all empowered to make >> informed choices about our future? >> >> We believe that knowledge should be open, and that everyone - from >> citizens to scientists, from enterprises to entrepreneurs, - should have >> access to the information they need to understand and shape the world >> around them. >> >> >> Our core purpose: >> >> A world where knowledge creates power for the many, not the few. >> >> A world where data frees us - to make informed choices about how we live, >> what we buy and who gets our vote. >> >> A world where information and insights are accessible - and apparent - to >> everyone. >> >> >> This is the world we choose. >> >> Our tagline: >> >> *See how data can change the world* >> >> >> *Onto the logo!* >> >> >> >> About the visual identity (logo) - which we call the "data earth" >> >> The "data Earth" visual identity is designed to represent the >> organisation we heard about through the brand development process. The >> data earth works with the words about the brand and Open Knowledge culture >> on several levels: >> >> (1) it's data derived [which is a good fit, we are all about data!], >> >> (2) it's an 'O' standing for Open, >> >> (3) also an earth [global, inclusive, diverse]. >> >> These are three powerful aspects and to have all 3 in one visual identity >> which is coherent is especially great in branding terms, making this a >> powerful and special identity. >> >> The "data earth" is inspired by the Open Data Index, which many of you >> helped to create. >> >> We can use the "data earth" idea to create logos for Open Knowledge in >> general, for local groups and for working groups. There will be more >> information about these variants soon! >> >> Examples: >> >> >> The typeface is openly licensed Lato. >> >> We will also have graphics for banners, business card templates, guidance >> on colour palette and graphic styles (for use on websites and printed >> materials), T shirt designs and sticker designs coming soon. >> >> In the meantime to give you some idea of how things could look, here are >> example concepts for banners and merchandise: >> >> >> https://drive.google.com/file/d/0B6u30TgpCsjjUkNQTlpJMU00YU0/edit?usp=sharing >> >> >> https://drive.google.com/file/d/0B6u30TgpCsjjbGdwN1dMV1JMYW8/edit?usp=sharing >> >> And finally... >> >> Please be patient as we prepare more materials for you! >> >> We will have lots of tools and templates for you which will make it easy >> for you to use the new graphics for best effect. The graphics included here >> are illustrations only, not ready for use :) >> >> All this information is now on the wiki here: >> http://wiki.okfn.org/About_the_Open_Knowledge_brand >> >> >> Best regards, >> >> Laura >> >> -- >> >> >> >> * Dr Laura James CEO * >> >> *skype: laura.james | *@LaurieJ <http://twitter.com/LaurieJ> >> >> >> >> * Open Knowledge <http://okfn.org/> - See how data can change the >> world http://okfn.org/ <http://okfn.org/> | @okfn >> <http://twitter.com/OKFN> | Facebook >> <https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> >> <http://okfn.org/about/newsletter> * >> >> >> _______________________________________________ >> okfn-local-coord mailing list >> [email protected] >> https://lists.okfn.org/mailman/listinfo/okfn-local-coord >> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-local-coord >> >> >> >> >> -- >> Everton Zanella Alvarenga (also Tom) >> Open Knowledge Brasil - Rede pelo Conhecimento Livre >> http://br.okfn.org >> >> _______________________________________________ >> okfn-br mailing list >> [email protected] >> https://lists.okfn.org/mailman/listinfo/okfn-br >> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br >> >> > > _______________________________________________ > okfn-br mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-br > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-br > > -- Vítor Baptista Developer | http://vitorbaptista.com | LinkedIn<http://www.linkedin.com/in/vitorbaptista>| @vitorbaptista <http://twitter.com/vitorbaptista> The Open Knowledge Foundation <http://okfn.org> *Empowering through Open Knowledge* http://okfn.org/ | @okfn <http://twitter.com/okfn> | OKF on Facebook<https://www.facebook.com/OKFNetwork> | Blog <http://blog.okfn.org/> | Newsletter<http://okfn.org/about/newsletter/>
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