No need to drag the .org into the future, if Apache is prefixed. If no prefix, yes, we lead with the trademark of record: OpenOffice.org. IMHO. Let's simply use Apache OpenOffice.
On Jul 10, 2011 1:27 PM, "Marcus (OOo)" <marcus.m...@wtnet.de> wrote: > OK, to let the name start with "Apache" seems to be a requirement. > > Am I right when I see more people saying that it should be named "Apache > OpenOffice.org" and not "Apache OpenOffice"? > > BTW: > I don't want to get rid of the ".org" extension on any price. Due to the > new Apache home I just wanted to talk about the possibility. > > Marcus > > > > Am 07/09/2011 02:34 PM, schrieb Rob Weir: >> 2011/7/9 Pavel Janík<pa...@janik.cz>: >>>> Why? Out of the folk on the OOo forum who expressed an opinion to me, no one liked it. It was a perpetual reminder that the product couldn't be called what they really wanted it to be called: OpenOffice. I greatly prefer Apache OpenOffice to Apache OpenOffice.org. >>> >>> The product and the project WAS OpenOffice.org. If we want to change it, then why not directly Apache Office? >>> -- >> >> Or if everyone likes the ".org" we could call it "(Apache.org >> OpenOffice.org).org" >> >> But seriously, the ".org" was added to make the name unique. It also >> occurred during the .com bubble when making your product sound >> internetty would make your stock price quadruple over night. So we >> ended up with a lot of silly names back then. >> >> Today, however, the original reason for adding the ".org" no longer >> exists. And instead of sounding cool, it sounds very retro, so very >> 2001. On the other hand, we have a generation of pedants who enjoy >> correcting users who almost always just call the product "OpenOffice", >> oblivious any attempts to enlighten them about how some Dutch company >> they never heard of was also called OpenOffice. So regardless of what >> we do, users will continue calling the product "OpenOffice". >> >> You can reading the Apache requirements for product branding and >> naming here: http://www.apache.org/foundation/marks/pmcs.html#naming >> >> Quoting from there: "The primary branding for any project or product >> name must be in the form of 'Apache Foo'. This ensures that the >> project or product is associated with the ASF and the project in the >> minds of our users. The first and most prominent reference to a >> project or product on each page must use the 'Apache Foo' form of its >> name. Other references may use either 'Apache Foo' or 'Foo' as >> appropriate for the subject matter." >> >> So the branding will need to include "Apache". It seems the logical >> choices are either: >> >> "Apache OpenOffice.org" >> >> or >> >> "Apache OpenOffice" >> >> >> Personally, I think the first name is ponderous and ugly.
