I agree, an updated visual identity would be a great way to refresh our application visuals and appear more contemporary. Website branding should align with this broader brand direction.
Updating the logo should be part if a broader branding initiative which includes creative new artwork for app icons, file icons as well as graphics for install, start screens, wizards, about box and others. I have been sketching and created some mockups for a number of these elements. I'll upload when back from vacation. I'll volunteer to lead this activity. Regards, Kevin On Oct 4, 2012, at 7:11 AM, Kay Schenk <[email protected]> wrote: > > > On 10/03/2012 04:00 PM, Dennis E. Hamilton wrote: >> I notice that Apache Forrest does use the Apache feather: there are >> three of them stood on their quills as if they are a small stand of >> trees. > > Dennis--your powers of observation are incredible! I did NOT see this! > >> >> It seems to me that the incorporation of the feather can be a little >> strained. The cases where it is in shadow, on the other hand, are >> easy to overlook. >> >> The orb with stylized gulls is very convenient at a lot of sizes and >> formats, including as a download button, an icon on directory entries >> on downloaded exe and oxt files, etc. If the feather is to be a >> feature of that, it will be tricky. >> >> It would be useful to see some examples, as Kay suggests. >> >> - Dennis >> >> PS: I also wonder whether generic icons should be part of the source >> release and distinct icons be used in the Apache-provided "authentic" >> builds. In that case, it would be great if the generic icons did not >> have the feather in any way. That's a half-baked notion, and it >> simply might not be acceptable. It is something I wonder about -- >> differentiating builds produced by the project from ones produced in >> some other manner and the source only having the generic icons. >> >> -----Original Message----- From: Kay Schenk >> [mailto:[email protected]] Sent: Wednesday, October 03, 2012 >> 15:30 To: OOo Apache Subject: [WWW] Do we need a new site logo (for >> graduation) -- call for volunteers >> >> We all love the orb with gulls, but maybe it's time for a slight >> update to our logo? Or the header line on our websites (project and >> user portal). >> >> I took a look around at some of the Apache projects and the use of >> project logos and web site headers seems to fall into a few >> different categories. >> >> Sites using Apache feather but not in product logo -- >> >> http://camel.apache.org/ http://forrest.apache.org/ >> http://cocoon.apache.org/ >> >> Sites incorporating feather logo into an existing logo -- >> >> http://mina.apache.org/ http://jakarta.apache.org/oro/ >> http://axis.apache.org/axis2/java/core/ http://activemq.apache.org/ >> http://ofbiz.apache.org/ (???) >> >> Sites not making overt use of any Apache logo (feather) -- >> http://click.apache.org/ >> >> So, any preferences? Ideas? >> >> There already exists a AOOLogo proposal page, >> https://cwiki.apache.org/confluence/display/OOOUSERS/AOOLogo+proposal >> >> so we could just add items to this, or change some that are here, or >> add a child page, etc. >> >> > > -- > ------------------------------------------------------------------------ > MzK > > "Just 'cause you got the monkey off your back > doesn't mean the circus has left town." > -- George Carlin
