On Tuesday, October 23, 2012, Graham Lauder wrote:

> On Tue, Oct 23, 2012 at 7:59 PM, Andrea Pescetti 
> <pesce...@apache.org<javascript:;>
> >wrote:
>
> > Alexandro Colorado wrote:
> >
> >  On 10/22/12, Kay Schenk wrote:
> >>
> >>> hmmm...well, OK. I think I remember something like this now. Should we
> >>> use Alexandro's new one at:
> >>>
> https://cwiki.apache.org/**confluence/download/**attachments/27834483/**
> >>> ApacheOpenOfficeTM.svg<
> https://cwiki.apache.org/confluence/download/attachments/27834483/ApacheOpenOfficeTM.svg
> >
> >>>
> >> AFAIK there was no resolution on the fonts, the discussion ended on
> >> asking Michael Acevedo, but he never replied.
> >>
> >
> > Exactly. And this means we cannot use Alexandro's SVG since it is not a
> > 100% reproduction of the bitmap by Michael Acevedo (the orb is perfectly
> > done in SVG and it is the only SVG version of the orb we have available,
> > since we never received one from Oracle; but the text has a slightly
> > different formatting).
> >
>
> The SVG was done by Alexandro from Michael's bitmap IIRC.  Michael's was
> never "official", it was just the one that happened to be available.  There
> was never any consensus that Michael's was going to be anything other than
> a stop-gap for a first release from the ApacheOO podling.  Going forward
> there needs to be proposals and discussion and a new branding that reflects
> the New OpenOffice.
>
> KG01 - agreed, lets start exploring design directions. I'll share my
designs shortly. On training this week, just need some time at home office
:)


> >
> > We have two separate issues here:
> > that reflects this community
> > 1) Collecting and consolidating all versions of the logo we are using;
> > here a 95% accuracy is not acceptable. These versions should be placed
> > under http://www.openoffice.org/**images/AOO_logos/<
> http://www.openoffice.org/images/AOO_logos/>or anyway under SVN.
> >
> > 2) Collecting proposals that can be useful as inspiration for a new
> visual
> > identity; here it is of course acceptable to have variants of the
> > "official" logos, but these should remain proposals and be placed in the
> > wiki or such, possibly in pages that do not confuse a reader who types
> > "OpenOffice logo" in a search engine.
> >
>
> The new branding should have been discussed when I first brought it up last
> year.  Any logos that are in use now, are stopgaps nothing more.  They are
> simply rehashes of an old brand, we need shake off the Oracle detritus and
> make our own mark, one that is owned and created by the Apache OpenOffice
> community.
>
> Cheers
> GL
>
>
> >
> > Regards,
> >   Andrea.
> >
>

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