On Wednesday 30 August 2006 11:25, Dieter wrote:
> > > > We certainly don't want a lot of switches on the card.
> > >
> > > Gee, why not?  They are three dimensional!
> >
> > Because they are god damn expensive!
> >
> > If you have ever worked in hardware manufacturing
> > bussines, you know that adding a part that just costs
> > $0.01 will add up to $1 to $10 on the final product cost.
>
> What are you building, a mars rover?  With a 1000x markup,
> putting a $100 CPU into a computer would raise the price by
> $100,000.  Even for products that are very high quality, very
> low volume, with lots of engineering overhead, and little
> competition, the markup is "only" about 5x.  For higher volume
> products, the markup is *far* *far* less.  While I wouldn't
> count on OGC selling in Wall-Mart quantities, it should easily
> sell in volumes far higher than the 5x markup products I'm
> thinking of.  The markup had better be well under 2x or the
> price will make it unsellable.

There are large _fixed_ per-part, per-board costs.  For each variety of part 
you use, there are stocking fees depending on the volume, mass and quantity 
of the part used.  There are assembly fees, both of the fixed (one-off 
tooling setup) and per-board (esp. for hand-assembled through-hole parts) 
varieties.  There's extra testing required -- in order to test the DIP switch 
function, for example, you have to have a test rig that can short out the 
switches on demand, and in any case you have to _pay_ someone to make sure 
that the settings are correct for factory defaults before shipping the board.  
Same for jumpers.

In fact the adding a $100 surface-mount CPU to a board might add $105 to the 
total cost, whereas adding a $5 heatsink for said CPU might add $15 to the 
cost.

We're not talking about mark-up to make back money spent in R&D here.  We're 
talking about the increase in manufacturing costs.  The additional cost of 
the board due to adding an extra part is _not_ proportional to the actual 
price of the part.  Jumpers/switches are indeed "god damn expensive" by the 
metrics that actually matter.

(Yes, I'm pulling numbers out of thin air in my examples.  Bite me.  I have  
factory-floor experience of the mind-twistingness that is manufacturing.)

Peter

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