I think technically nothing really exciting as much as that sounds weird..
Yes you have a multi-touch laptop now with the Microsoft logo officially
stamped on but HP, DELL etc aren't idiots and will fight them head to head
on retaining relevance. Not only that they have to find a way to convince
people that Tablet and Laptop is what we need and want - which isn't an
easy habit to break into.

My longer thoughts here
http://www.riagenic.com/archives/1882 - Surface 2 – The shotgun approach to
marketing

I don't think the product will succeed this time round, especially given
Microsoft internally is in this exec power stall  / marketing coma. Which
is being amplified more so given SteveB is stepping down so like any
organisation all bets are off until the new person shows up (ie Ambition
wont be as rewarded as it could normally have been so curious to see how
you navigate a massive internal culture shock while trying to disrupt the
Tablet & Laptop marketing categories in retail / consumer minds - people
dancing around clicking keyboards isn't the ad that will do that :D)




---
Regards,
Scott Barnes
http://www.riagenic.com


On Tue, Sep 24, 2013 at 11:28 AM, mike smith <[email protected]> wrote:

> But will it be any better?
>
>
> http://www.gizmag.com/microsoft-surface-2-announcement/29147/?utm_source=Gizmag+Subscribers&utm_campaign=f7e5da2030-UA-2235360-4&utm_medium=email&utm_term=0_65b67362bd-f7e5da2030-90318010
>
> SSDD
>
> --
> Meski
>
>   http://courteous.ly/aAOZcv
>
> "Going to Starbucks for coffee is like going to prison for sex. Sure,
> you'll get it, but it's going to be rough" - Adam Hills
>

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