Re: [ozmidwifery] FYI news article

[Lynne Staff]

Hi Michelle That's a nice thought but what it boils down to in its simplest form is business development. It's all about getting women out of hospital in a couple of days to free up beds. The more beds you free up quickly, the more bookings you can take and the more revenue you generate, especially for hospitals that have 'mixed women's health' wards. Gynae generates MUCH more revenue than maternity - slip in a few 'day cases' or larger 'procedures', or more commonly, another Caesar or two with the extra revenue earned by babies with 'RDS' admissions (Please excuse the language - I do not mean to objectify mothers and babies - just speaking the language of business) to nursery and bingo! Muchas doleros!    It is still cheaper to stay in a nice hotel than a hospital beds, and in monetary terms, everyone benefits. This would have been much more widespread had the logistics of having a suitable hotel close by and staffing issues and not got in the way. I am sure this package was marketed beautifully. You are right Michelle - women should not have to go to a hotel for something special - I agree wholeheartedly with you that they should be acknowledged and birth and motherhood celebrated in more meaningful and longer lasting ways than a few days stay in a plush hotel.   Good morning everyone! Regards, Lynne ----- Original Message ----- From: Michelle Windsor To: ozmidwifery@acegraphics.com.au Sent: Thursday, September 21, 2006 5:23 PM Subject: RE: [ozmidwifery] FYI news article I could be on the wrong track here..... but perhaps at the bottom of all this is some women's desire (maybe subconsciously) for something special (the 5 star hotel) to acknowledge what an amazing person she is to be a mother and to have birthed a baby. Unlike some other cultures, our society as a whole doesn't seem to value mothers very highly.  "What does she do? Oh she just had kids......"    Even women themselves often identify themselves as 'just a mum' or 'just a housewife'.     Maybe if women were acknowledged and celebrated in other ways for the wonderful work they do in birthing and mothering and provided with excellent support, staying in a 5 star hotel wouldn't be so appealing.   Cheers Michelle "Kelly @ BellyBelly" <[EMAIL PROTECTED]> wrote: I posted the article on my forums, here is what women think of the idea – be it what you agree with or not – this is what THEY think so maybe we can get some ideas or learn something from this: http://www.bellybelly.com.au/forums/showthread.php?p=439579 Best Regards, Kelly Zantey Creator, BellyBelly.com.au Gentle Solutions From Conception to Parenthood BellyBelly Birth Support - http://www.bellybelly.com.au/birth-support From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mary Murphy Sent: Thursday, 21 September 2006 8:27 AM To: ozmidwifery@acegraphics.com.au Subject: RE: [ozmidwifery] FYI news article Importance: High   The Caroline flint you have contacted is a politician, not the midwife.  Try putting midwife in front of the google search. It is confusing to have two high profile people with the same name.  MM   From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Vedrana Valcic Sent: Wednesday, 20 September 2006 6:11 PM To: ozmidwifery@acegraphics.com.au Subject: RE: [ozmidwifery] FYI news article   Where can I find out more about her marketing strategies? Midwives in Croatia would certainly appreciate info about effective marketing strategies. I found this site: http://www.carolineflint.co.uk/news/news.htm, but I don’t know if there is something more detailed. Vedrana   From: owner-ozmidwifery@acegraphics.com.au [mailto:owner-ozmidwifery@acegraphics.com.au] On Behalf Of Mary Murphy Sent: Wednesday, September 20, 2006 11:11 AM To: ozmidwifery@acegraphics.com.au Subject: RE: [ozmidwifery] FYI news article   The woman who best markets midwifery is Caroline Flint in the UK. We should copy her marketing strategies. MM Kelly says..If we want women to accept and value the midwife then it needs to be marketed better, it needs to be trendy and jazzed up! Not just a choice being two sides of the fence with opposing views as it is now. And they want to know what it will do for THEM and what THEY will get out of it. At the moment there are very many women who do not see birth as something that needs to be in the home or is safe in home – that’s just a fact which we have to work on. On Yahoo!7 Messenger: Make free PC-to-PC calls to your friends overseas.