Enterprise consumers are going to be a tough nutt to crack open for Silverlight. I just asked Belinda if she used to browse for goods etc online when she worked at Ernst & Young in Brisbane. "Yeah, nearly twice a week" and then i asked here about her workmates etc, and she outlined that they all do it, espec around Christmas.
Then i recalled she was using Windows XP Machines with Flash 8 installed on them as well (which was July 2008). I am guessing if you talked to PKF or other accounting firms etc, they'd yield a mixed variety of results here, the point i'm making is Enterprise Consumer technology constraints are never an assured thing. Furthermore, i'd argue most enterprise consumers would use sites like Michael Hill's as a process of elimination to purchasing. In that given most worker bee's have a 1hr window for lunch, using sites like this to browser and get a better understanding of what their target stores have on stock is mostly the reality of what a site like this would do for them. Once they've established a hint at certain products they like, they'd then walk into the store themselves to make the purchase, given especially jewelry is more of an emotional buy than a necessity. My only crit for the site is that the level of friction associated to getting fast access to the collection seems to be a time consuming thing. Now thats an initial knee jerky analysis, but i'm sure Ross & Co have listening devices setup throughout to monitor this kind of behavior, as in reality all our speculation is academic, in the end the individual site itself will tell its real story based of hard data... "How many people abandoned the install" - "how many people accessed the diamonds link vs collections link" and so on. Think of Valve Software in this situation, the guys at Valve can pin point where majority of deaths occur in a given map. http://www.steampowered.com/status/tf2/death_maps/cp_gravelpit_deaths.jpg This is what determines success/failure in all flash/silverlight sites as having the plug-in does not guarantee success. Read this: "Controlling your Silverlight Installation Experience" http://blogs.msdn.com/msmossyblog/archive/2009/01/13/controlling-your-silverlight-installation-experience.aspx (NOTE: Keep pressing escape as i have a redirect on that blog now for riagenic.com) ________________________________________ From: [email protected] [[email protected]] On Behalf Of Winston Pang [[email protected]] Sent: Tuesday, December 01, 2009 3:54 PM To: ozSilverlight Subject: Re: Our new silverlight site That's a very good point David. Not to mention that some of these secretary's have a passed down machine that's like 7 yrs old, I know this because my uncle pass's his old computers at his surgery to the secretary, and you can barely load SMH... On Wed, Dec 2, 2009 at 10:42 AM, David Connors <[email protected]<mailto:[email protected]>> wrote: 2009/12/1 Ross McKinnon <[email protected]<mailto:[email protected]>> Hi all, as you guys aren’t exactly our target market, this can’t be considered a cheap marketing email to promote our new website, but more a demonstration of how silverlight can be utilized to create a global retail branding site. [ ... ] http://www.statowl.com/silverlight.php <http://www.statowl.com/silverlight.php>Silverlight/Flash is a great adjunct to an HTML web site (to play video or a browser game), but you're barking mad to turn two in three of your users away (except to see a basic list of stores). Aside from an initial flash in the pan from nerds like me looking at it purely because it is implemented in SL - your analytics/KPIs are going to look like a train smash in a month. The average secretary looking for some info on the next Gold Gold Silver Silver Chain Chain Sale Sale on her work PC at lunch isn't going to be able to install it anyway. Turning away 2 in 3 customers in the lead up to Christmas ... ? Hell, we try and talk customers out of using Javascript unless it is needed (so you don't lose the 5-7% of people on rubbish browsers, behind nazi proxies/anti-malware, etc) I'll get back in my box now. -- David Connors ([email protected]<mailto:[email protected]>) Software Engineer Codify Pty Ltd - www.codify.com<http://www.codify.com> Phone: +61 (7) 3210 6268 | Facsimile: +61 (7) 3210 6269 | Mobile: +61 417 189 363 V-Card: https://www.codify.com/cards/davidconnors Address Info: https://www.codify.com/contact _______________________________________________ ozsilverlight mailing list [email protected]<mailto:[email protected]> http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight _______________________________________________ ozsilverlight mailing list [email protected] http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight
