Re: Palm OS Programming for Dummies

[Steve Sabram]

John Schettino wrote:

> >Frankly, I find the whole "For dummies" titles very insulting.  I'll never put
> >up a book and label myself as that.
>
> I sure understand that, however my spouse/co-author Liz O'Hara and I don't
> worry too much about the "for dummies" part of the titles. IDG Books has
> the marketing power, shelf space, and brand recognition. We deliver the
> product within the framework of the "for dummies" series.

I guess it boils down to a difference in opinions and cultures.  I know of two
people who flat out turned down IDG and Macmillian (the "Idiots" think alike label)
because of the series name.  They had their books moved through different
publishers to titles that found more satisfactory.

Cest la ve!