If you're *really* good you get a marketing firm to *tell* them what they need! Cory Waters needs car parts more than lenses...for now.
----- Original Message ----- From: "Doug Franklin" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Friday, January 31, 2003 6:02 PM Subject: Re: 5n Bummer? > On Fri, 31 Jan 2003 14:52:09 -0500 (EST), gfen wrote: > > > I suppose the statemnet "features that people DO need" (because, like, I > > have to have tidy posts and I have to include some refernces to what we're > > discussing) is rather nebulous.. How do you decide what features someone > > does need? > > You don't, because the prospect doesn't. You'll go out of business > selling what they need. What you have to offer is what they think they > need. That goes a long way beyond just getting the job done. > > TTYL, DougF KG4LMZ > > >
