Who is doing the research? If it's Pentax Japan doing research on its local market they may not come up with suitable products for the NA market. If it's Pentax US, Pentax Japan may not be interested in the information. I think Pentax US is stuck with whatever products are developed in Japan, and just do some market research to tailor their $7 advertising budget.

BR

[EMAIL PROTECTED] wrote:

I'm sure Pentax, as just about any company, makes product decisions
based on "market research", on what the average Joe out there buys.
You see the Canon Rebel is the #1 selling camera. No doubt that's
the type of camera that has the main market volume. The latest
Pentax bodies and lenses, such as the ZX-7 equipped with the
inexpensive 28-80 zoom, appear to me to be attempts to align with
that.

I don't know much about DVD players, so when I go to Fry's to
buy one, how do I decide which one to buy? The features cards on
the demo models, the prices and the brand names. What better do
I know? I'm sure the DVD manufacterers have they eyes on people
like me. I think this is how the Canon Rebel is positioned, and
is a great commercial success.

Very unfortunate of course.

Tonghang.





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