----- Original Message ----- From: "P�l Jensen" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Sunday, March 02, 2003 1:29 PM Subject: Re: "ist D" marketing
> Peter wrote: > > > How many people buy Toyota Camry's? Corolla's? Honda > > Civic's? > > Nobody in Europe at least. They are the least sold cars in their classes in Europe. I think Toyota shifted 4000 Camrys last year. Corolla sells cause it is cheap but is far cry from the volumes of more distinctive cars like Golf, Megane, Focus, 307 etc. This is situation in the European markets. > > > > > Lots buy "me too" products. And they want something > > they can trust. Dodger/Chrysler who have attempted to > > make such radically different looking cars are not > > doing so well now in the market. Why? All show & no > > go. The quality of Dodge stinks, and people catch on > > quick. A funky image can only go so far. > > Although they stink, they are the only american cars that regarded as slightly progressive outside North America and the only brand of US cars that sell in anything resembling volumes. So, what you are saying is European consumers care more about form than function, and American consumers care more about function than form. Perhaps quality conciousness is one of the reasons why the USA is the world leader. Insisting that a product is quality first is smarter than buying good looking junk. William Robb
