Rob Studdert wrote: > And choice within other brands has dictated that many new > DSLR adopters are purchasing 300Ds, I know of at least 3 in > my group of friends, 2 of which owned older Canon ystems and > the other a film P&S owner. No one I know outside this list > has yet purchased a *ist D.
Outside of this list I know one person with a Pentax camera and that will be sold or part exchanged shortly for a 10D. Quite a few people I have bumped into have sold/lost/given away their film cameras for digital. Most say that it takes the hassle out of putting film in, actually remembering to buy film or the aggravation of development. Most go for anything except Pentax. Certainly my local shops have lots of camera advertising with Pentax noticeable by it's absence. One person I chatted with thought that Pentax had been bought out... OK, it's fair to say that most of the people I see regularly aren't photographers, they like having a camera for parties, birthdays etc like most people do and that's great. I see the odd bit of Pentax advertising, but that's mainly in photographic magazines anyway, but I don't see a great deal elsewhere in medialand, TV/Radio or street advertising. Getting people to buy things more often than not means having your nose put in front of the name and/or product the whole time. Everyone has heard of McDonalds burgers, but they don't let you forget - the advertising is constant and everywhere. I know I'm not comparing like with like, but you can't sell things that people don't know - or remember - are available to buy! Malcolm
