Herb wrote: > a photography division that isn't going to make a lot of money no matter > what you do isn't going to attract a lot of investment. that's virtually > everyone's take on Pentax. it's lost too much market share, has too little > R&D, and with all but the highest end digital cameras becoming commodities, > spending the money on developing high profit margin items is the smart thing > to do. it's generally considered that the only reason Pentax is putting > enough money into its camera division to hold its market share is to > maintain the Pentax brand and prestige for selling its other optical > products.
Among the major camera manufacturers Pentax and Nikon are the ones where the camera division makes a significant contribution to the overall business. Olympus it is about 10%. Canon less than 20%. With the logic above one can wonder why these companies bothers at all. One can wonder what the spin-off effects are for Pentax selling mainly cheap P&S. I don't think buyers of endoscopes or surveying equipment give a damned about Pentax reputation (or lack thereof?) as a camera maker. P�l
