at one time, the Olympus and Canon camera divisions were making lots of
money with their P&S film cameras. Olympus used to be the top selling brand
in the US in terms of number of cameras sold. as to whether Pentax's
marketing strategy of letting the camera division's remaining branding power
sell more lenses for CD/DVD players and endoscopes, Pentax still thinks
there is something to be gained by it.

Herb....
----- Original Message ----- 
From: "P�l Jensen" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Tuesday, July 27, 2004 8:47 AM
Subject: Re: Pentax profit news


> Among the major camera manufacturers Pentax and Nikon are the ones where
the camera division makes a significant contribution to the overall
business. Olympus it is about 10%. Canon less than 20%. With the logic above
one can wonder why these companies bothers at all.
> One can wonder what the spin-off effects are for Pentax selling mainly
cheap P&S. I don't think buyers of endoscopes or surveying equipment give a
damned about Pentax reputation (or lack thereof?) as a camera maker.


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