It's no secret that photography is dominated by point and shoots and
disposable cameras. The people who bought these have bought into the
whole "easy use" marketing scheme. There is of course the more advanced
users that buy more advanced cameras, but they (we) are in the minority.
Why is it so shocking then that Kodak would follow suit? Why not cater
to the most successful market segment? Is not knowing about films speed
any worse than not knowing about apertures and shutter speeds? If people
are going to bemoan the "dumbing down" of photographers, they should
look at the camera manufacturers, they are the ones promising that you
don't need to know about photography to make a good picture. The hell of
it is that they are right for many people. We all hate the Rebels and
N65s and ZX-50s, but guess what, they can produce excellent pictures
with the dial set on the smily face! They don't know squat about the
technique of photography, they just need to know which film to put in
the camera, and Kodak will tell them. I'm with William though, I hope
that they make the labels such that there is minimal confusion, it
should be easy enough to do... Of course there will always be the group
that can't figure anything out...
Isaac
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