And, this is probably a case of pre-emptive marketing. One thing digital
point and shoots have over their film counterparts is you don't have to
keep replacing the film. Kodak probably wants to make the process as simple
as possible so they can make their film as competitive with digital (for
that market segment) as long as possible.
I'm surprised they aren't using talking point of sale items-touch a package
on the display and hear a voice say, "Thank you for choosing Kodak! I'm
good for all those special occassions shot mostly indoors like birthday
parties, weddings ...". The technology is cheap enough to stick in greeting
cards and throwaway kids' books, it certainly wouldn't cost much to add it
to a display.
Dan Scott
[EMAIL PROTECTED]
> It's no secret that photography is dominated by point and shoots and
>disposable cameras. The people who bought these have bought into the
>whole "easy use" marketing scheme. There is of course the more advanced
>users that buy more advanced cameras, but they (we) are in the minority.
>Why is it so shocking then that Kodak would follow suit? Why not cater
>to the most successful market segment? Is not knowing about films speed
>any worse than not knowing about apertures and shutter speeds? If people
>are going to bemoan the "dumbing down" of photographers, they should
>look at the camera manufacturers, they are the ones promising that you
>don't need to know about photography to make a good picture. The hell of
>it is that they are right for many people. We all hate the Rebels and
>N65s and ZX-50s, but guess what, they can produce excellent pictures
>with the dial set on the smily face! They don't know squat about the
>technique of photography, they just need to know which film to put in
>the camera, and Kodak will tell them. I'm with William though, I hope
>that they make the labels such that there is minimal confusion, it
>should be easy enough to do... Of course there will always be the group
>that can't figure anything out...
>
>Isaac
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