company survival trumps promises. the imaging products division continues to lose money and only the most optimistic forecasts say that it will make money in 2007. breakeven in 2006 is possible with some luck. because of Pentax's bottom feeder strategy for DSLRs, the only part of the imaging products division making money, even tiny additional parts or assembly costs have to be shaved. if you think competition in the camera industry is bad now, wait until next year.

i see Pentax working as hard to be as compatible as they can afford to and no harder. i fully expect that the next higher end digital body will also be without aperture lever and will have no more compatibility than any existing digital body. in the next couple of years, there will be fewer and fewer new Pentax lenses with aperture rings because there will be no production body that needs them. the people that matter to Pentax are the ones that buy new Pentax equipment now.

Herb....
----- Original Message ----- From: "P. J. Alling" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Sunday, September 18, 2005 9:04 PM
Subject: Re: Pentax K 2.5/200mm


Pentax made a promise. If they don't keep it, then what assurance do you have that anything they promise, either implicitly or expressly, will be honored? The answer is none. JCO is right. At which point there is no longer any reason for brand loyalty to Pentax. It's a short sighted business decision, indicative of HBS MBA thinking. This kind of thing kills companies, eventually we will all go to Canon. If we can't have continuity then at least we can have the latest technology.

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