Well, they actually are targetting this market. Doesn't everyone rememeber
the "Whiz Bang Technology" containing a shot of a blue 4x4 and waterfall? I
do agree that they should step it up a little though...
Nick
----------
>From: "Paul Jones" <[EMAIL PROTECTED]>
>To: <[EMAIL PROTECTED]>
>Subject: Re: Pentax's Amatuer MZ-S and LX Autofocus
>Date: Mon, Jul 30, 2001, 9:24 PM
>
> Nedad,
>
> Thats a damn good idea, maybe they should give you a job as Marketing
> Manager. :)
>
> Cya
> ----- Original Message -----
> From: "Nenad Djurdjevic" <[EMAIL PROTECTED]>
> To: <[EMAIL PROTECTED]>
> Sent: Wednesday, August 01, 2001 11:55 AM
> Subject: Re: Pentax's Amatuer MZ-S and LX Autofocus
>
>
>> Darryl wrote:
>>
>> > Marketing is building a product and then having ability to make people
>> > "lust" after it until they actually purchase it. Canon has this ability
>> > Pentax do not. Every camera manufacture has some gimmick that they use
>> > to market except Pentax. Canon uses technology and on site professional
>> > service at major sporting events. Minolta tries to use technology.
>> > Poor Nikon is trying to live off the ruggedness manual focus days as the
>> > camera of choice at Life magazine. Lecia has everyone convinced that it
>> > has out standing optics and that their SLRs have the same quality of
>> > construction of their rangefinders. To my knowledge the Lecia SLRs are
>> > still based on the Minolta chassis of the 1970s. Yashica parent company
>> > now markets their camera with a Carl Z lens and calls them a Contax.
>> > Where oh where is the Pentax marketing gimmich that would make a
>> > professional photographer want to switch brands.
>>
>> Pentax's angle should be to market their high end SLR's as compact,
>> professional quality, weather sealed ADVENTURE TRAVEL CAMERAS. It has
>> worked for Olympus in the past and to a lesser extent Pentax with the MX
> and
>> ME series.
>>
>> People that climb mountains, trek in remote areas, backpack to the far
>> corners of the world are screaming out for a camera such as this. And
> many
>> others who only dream of doing this will also buy such a camera.
>>
>> Nenad
>> Perth, Western Australia
>>
>>
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>>
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