On Nov 24, 2006, at 8:27 PM, Paul Stenquist wrote: > I agree. Substitutions are a problem in modern society. As are brand > impeachments. I worked on Jeep advertising, and one of our major > problems was that "Jeep" had become a generic name for 4x4 SUVs. This > was particularly true in Europe. We even did an advertising campaign > aimed specifically at correcting this. It was for Europe and South > America only. Each had a picture of the three Jeep models was > pictured at an archetypical American location. The headlines read > something like: "There's only one Grand Canyon. There's only one Jeep.
Yeah. One time I arranged to rent a Jeep through Avis. When I got to my destination what was waiting for me was a Suzuki "Jeep". Not only that, but the Avis guy said, "Oh, by the way, just ignore the engine overheat warning light. It comes on all the time." It did. Bob -- PDML Pentax-Discuss Mail List PDML@pdml.net http://pdml.net/mailman/listinfo/pdml_pdml.net
