Charles Robinson wrote:

>doesn't EVERYTHING beat "*ist" as a product name?)

Yep.

I'm convinced that the only reason Pentax chose Silkypix for their Raw 
conversion software was that they were pissed off at having to dump the 
"ist" name(s) but were bound and determined, out of sheer 
bloody-mindedness, to have *something* with a stupid name!


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