It could mean they paid the maker to give them exclusive rights.  
Particularly in adspeak.
Paul
On Dec 8, 2007, at 12:25 AM, graywolf wrote:

> What does proprietary mean?
>
> Graywolf
> Website: http://www.graywolfphoto.com
> Blog:    http://www.graywolfphoto.com/journal/
> ---------------------------------------------------------------------- 
> -
>
> [EMAIL PROTECTED] wrote:
>> Very good news. Who has a 14 megapixel APS CMOS sensor?
>> Paul
>>  -------------- Original message ----------------------
>> From: Joseph Tainter <[EMAIL PROTECTED]>
>>> http://stock-photo.blogspot.com/2007/11/pentax-k20d-on-show-at- 
>>> pma-2008.html
>>>
>>> Joe
>>>
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