But the marketers test those web ads by counting click throughs and
comparing that number to sales of featured products. They have to
work, or they're gone. That being said, it's probably a bit too soon
to say for sure how well the Adorama ads on photo.net work, but I
suspect they already have a rough idea. And the initial media buy was
probably for thirty days before Christmas.
Paul
On Nov 27, 2008, at 12:11 AM, John Sessoms wrote:
From: "Bob W"
The photo.net ads are only marginally less annoying - at least they
don't
come with sound. Why don't these people learn? Don't they test
people's
reactions to their to their stupid, sophomoric ideas? The first
lessons in
user interface design are: Don't piss off your user; don't put
animations on
the screen; don't use sound unless it's easy to turn it off.
Generally, they test them by getting other stupid, sophomoric web
developers to check it out. So the feed-back they get from their
testers is as moronic as their own ideas.
They get told whether their latest, greatest widget works or not,
but no one ever tells them the widget is stupid and annoying.
They're all overly impressed with their own cleverness.
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